Yesterday, we told you about the proliferation of social networking sites aimed at boomers. Articles like that one from The International Herald Tribune make it seem that boomers have stolen the spotlight from Gen X and Yers. But as Advertising Age points out, there's at least one product out to grab the attention strictly of Gen X: the Honda Accord. The maker of the sedan, American Honda Motor Co., and its agency believe there's an untapped opportunity to link the Accord with this generation of thirty and fortysomethings. David Burne, strategic planning director for Honda's agency, RPA, said Gen Xers see cars such as the Accord as a sign they're on the path to success.

For an interesting chart comparing Generation X, Y and boomers, check out the rest of this Advertising Age article.--Kristin Edelhauser