Ads Take to the Greens

For advertisers, it's the perfect way to reach a key, rather affluent demographic. But for golfers, it could be seen as an annoying distraction. ABC has reached a four-year agreement with ProLink Solutions to reserve screen space inside golf carts at some 400 courses. The static ads will cover a quarter of the 10-inch screen and display as the carts move from tee to green. Upon arrival, the screen expands into a full-screen placement. Ads can be customized by hole depending on the product being promoted.

Golf carts are the latest in a string of out-of-home ad locations sought by local stations, including grocery stores, taxis and gas stations. Also, be sure to read 5 New Places to Advertise, where we highlight advertisements on golf cart wheels.