If you've found yourself in a creative slump when it comes to your marketing approach, check out this video news feature by marketing guru Martin Lindstrom. According to Lindstrom, it's all about thinking differently. One example he mentions is a promotion for Spider-Man 3 that involved mounting plastic replica urinals 10-feet high in men's rooms to show that Spider-Man can climb above the crowds. Here are the three top tips Lindstrom suggests you follow when trying to take your marketing outside the box:

• Use media in untraditional ways.
• Link your brand's story to the medium.
• Do more with less--cut your marketing budget.

In addition to the Spider-Man promotion, be sure to catch another stand-out campaign by Absolut Vodka in Lindstrom's video.