Could the future "Avon ladies" actually be "Avon men"? According to this article, Avon Products Inc. is trying to broaden its appeal. That means moving away from a traditionally female workforce and reaching out to male salespeople to increase sales to men. Since it has focused on this growing market, the company has seen substantial growth from $6.2 billion in 2002 to $8.7 billion in 2006. Industry experts say the men's market is coming into its own. "We have seen that men are more interested in pampering themselves and taking better care of themselves overall," said Karen Grant, senior beauty industry analyst at NPD Group Inc. Overall, U.S. sales of men's skin care products totaled $68.9 million in 2006, according to NPD. Of course, women still come out on top in this category, spending a total of $2.1 billion on products in 2006.