Two new test stores will say goodbye to Home Depot's signature orange and masculine appeal and say hello to earthy, female-friendly tones. It's all part of Home Depot's plan to woo female shoppers. The cozier test stores will open in Concord, California and Charlotte, North Carolina. "Nothing about this store feels like the Home Depot you know today. It feels much more like a studio environment," said Jason Feldman, the company's senior director of merchandising. "Imagine a Home Depot designed by a woman." This idea of a studio is exhibited in the Design Center concept of the stores, with lower ceilings and desks for clients to use while planning their projects. The more feminine Home Depots will feature upscale furniture, a larger home organization area and a garden shop boasting orchids and pottery.

According to Feldman, women make 80 percent of the decisions concerning home improvement projects--and competitor Lowe's is already doing a good job of luring female consumers.