Middle-Class Millionaires

The millionaire club often evokes images of luxury yachts, gigantic mansions and sometimes snooty characters. But according to this Yahoo! News article, that stereotype is no longer in fashion. That's because new research has found that new millionaires are sticking to their middle-class values and roots. They're working long hours and choosing neighborhoods based on the quality of schools, mimicking the family-focused behavior of the middle class. "They spend their money on all the things that tie back to family values--on the health and welfare of their family, career development and as you move up the ladder, they spend on leisure and luxury activities," said Lewis Schiff, president of the private wealth consultant Advanced Planning Group. Compared to an average middle-class person, these so-called "middle-class millionaires" are about three times as likely to choose a career based on its earnings. Schiff says they're also much more outgoing and involved in their community than the affluent elite.

Schiff and Russ Alan Prince surveyed about 600 millionaires and 3,000 middle-class people to come to these conclusions for a book they're writing called The Middle Class Millionaire: The Rise of the New Rich and How they are Changing America. The book is due out in February.