Gearing up for the holiday season, Yahoo! Small Business has announced two new additions to its e-commerce platform, Merchant Solutions. Keyword Finder helps online vendors identify what keywords, search marketing campaigns and shopping directories have led shoppers to their online stores. Merchants can download a list of keywords, products and URLs and make appropriate adjustments to their SEO and other online marketing campaign efforts based on what works for them.

The second addition, Cross-Sell 2.0, is for businesses using the higher level Merchant Solutions packages. The feature suggests related companion products to consumers while they're browsing and when they add items to their online shopping carts. Cross-Sell 2.0 incorporates past purchases and browsing history to offer recommendations. It also allows merchants to choose specific product combinations to suggest to their customers. 

"Yahoo!'s goal is to help level the playing field for small businesses in competing with larger retailers," said Jimmy Duvall of Yahoo! Small Business of the new features.--Emily Weisburg