It's that time of year again. The time for holiday parties, eggnog and of course, giving gifts. Perhaps even more confusing than picking out gifts for loved ones is finding that perfect gift for an employee, client or important vendor. How much should you spend? How personal can you get? These are all questions Diana Martin, founder of corporate gifting boutique
Prezents Inc.deals with as a gifting expert.
Here are her holiday gifting "Do's" and "Don'ts":
Do…
- Make it personal--Write a thoughtful note that briefly talks about the gift and why this gift is special.
- The style factor--Understand the corporate branding and style of your client. Are they more traditional and classic? Contemporary? Innovative and leading edge? Coordinate the gifts to represent the corporate image.
- Presentation is everything--Don’t just give a gift without thinking about presentation. Presentation plays such a big role in regard to the respect you render to the recipient. Think of it as a first impression.
Don't…
- Don’t be the white elephant in the room--Avoid gifts that are political, sexual or religious in nature.
- Pass up the urge to put your logo on everything. Be sensitive about using your company logo on the gift, especially on a gift for the home.
- Avoid a raid by the gift police--Check with your gift recipient’s corporate gift policies to avoid any embarrassments. Fearing manipulation and bribery, a company may have strict limits.
Entrepreneur.com wants to make your gift-giving less stressful this holiday season too. Check out
our annual holiday gift guide, which is broken down by cost to find the perfect gift for your employees, clients, or even yourself.