If you're clueless when it comes to picking a good URL for your company's website, let self-proclaimed "URL-aholic" Aaron Goldman guide you. Goldman's website, Good URL Bad URL, features a blog filled with examples of the good, the bad and the ugly of company URLs. The blog is definitely worth a read. Not only does Goldman write it with humor, but he also explains why certain URLs work for a company, and why some actually detract from the product being advertised.

Here are a few of Goldman's URL "do's":

• Capitalize the first letter of each word;
• Use different colors or bold to help each word stand out;
• Whenever possible, use YourBrandName.com; and
• If .com is not available, use YourBrandName.net.

And a few of his URL "don'ts":

• Don't include www;
• Don't include http://;
• Don't use all lower case or all upper case; and
• Avoid hyphens or slashes.