Calling All Wardrobe-Challenged Men

If you're trying to think of a way to freshen up your retail store this holiday season, try getting personal. Thrillist wrote about Dylan, an upscale boutique in San Francisco, and its Box Program, a personal buying program for men. For a monthly budget of about $250 per month, fashion-challenged men can have a Dylan employee come to their home, review the current pieces in their wardrobe and offer stylish tips. They also factor in information pertaining to the shopper's lifestyle, size, preferred brands and budget and keep it on file. Then, depending on the budget and the frequency required by the shopper, a Dylan employee will deliver hip, new clothing to fill in and maintain a current and fresh wardrobe. The boutique recommends a monthly or bi-monthly delivery. If consumers aren't thrilled with the duds selected by their personal shopper, they can exchange them or receive a store credit within seven days.