According to the 2007 GfK Roper Green Gauge study, 87 percent of Americans are "seriously concerned" about the environment. But only 30 percent of the population is actively "green." That's why companies like these three mentioned on Springwise are trying to reach that environmentally conscious demographic to make it easier for them to make the change. Greensender offers a $49 starter kit filled with a reusable aluminum water bottle, a reusable organic cotton grocery bag, an energy-efficient compact florescent light bulb and an organic cotton T-shirt. GoGreenGift's kits range from $45 to $63 and offer a low-flow shower head, organic fruit leather, coffee and tea, assorted herbal body care products and their GoGreen EcoGuide. Green-kits packages start at $10 and focus on cleaning, the kitchen and baby care.