Marketers across the U.S. are resolving to break away from the tried-and-true marketing tactics of years past, and to reach out to consumers in new, exciting ways. According to eMarketer, an October 2007 Next Level Strategic Marketing Group survey of marketers found that almost two-thirds of respondents plan to include innovations, line extensions or new marketing initiatives in their strategies for 2008. More than one-fifth wish they had found more creative ways to reach their intended audiences in 2007.

Of those surveyed, about 42 percent believe TV will take the biggest hit in the next few years, followed by newspapers and magazines. U.S. consumers are spending more time online and are relying on DVRs to skip through commercials, creating a disconnect with marketers who've continued purchasing the same ad buys year after year.