Thinking Outside the CES Booth

CES is a huge show and for some small business owners, the price to exhibit here might be out of their range. But I've seen a few companies that have figured out a solution to this problem. Some fast-thinking entrepreneurs are foregoing renting booth space and are instead wandering the massive halls of the Las Vegas Convention Center and attracting media attention by doing the legwork themselves. Going out and approaching press attendees on foot might be unorthodox (and maybe against the rules) but for the smaller fish in a big sea full of large companies, it definitely works.--James Park