According to  a MediaPost Publications article, internet advertising is skyrocketing. In fact, Yankee Group predicts that advertising will more than double from $21.7 billion last year to $50.3 billion in 2011. Currently, the research firm estimates that the internet is responsible for about 20 percent of overall media consumption, but only 7.5 percent of ad budgets.

The group forecasts increasing investments in new online media formats like video, gaming and virtual worlds. Yankee recommends that advertisers double online advertising budgets each year to take advantage of video and mobile ad opportunities. "The reality is it takes time, and this market is just about reaching adolescence now," said Daniel Taylor, senior analyst at Yankee Group.