We posted recently about Starbucks and what it's doing to attract new customers and hang onto current ones. Now, Dunkin' Donuts is hoping to ramp up its game plan too. In a Q&A with the company's new president-chief brand officer, Will Kussell, AdvertisingAge discovered that Dunkin' Donuts will be introducing a new store design and will be adding hash browns, flatbread sandwiches and sweet tea to the menu. The chain will also be opening in new markets such as Nashville and Las Vegas, and will be expanding in areas including Chicago and Indianapolis. As for Dunkin's marketing plan for 2008, Kussell said it will be more focused. "You'll see focus on what we always do: delivering great quality and speed of service at a fair price. That's how we built the brand over the past several years, and that's the bedrock of the tremendous passionate loyalty," he said.

Kussell points out that Dunkin' Donuts is actually number one for hot coffee and has sold lattes and cappuccinos since 2003. To make customers more aware of that fact, he said the chain will be moving espresso stations to more prominent spots.