If you're looking for marketing advice for your small business, OPEN from American Express may have some hints for you. Their "Inside the Entrepreneurial Mind" series of online forums offers small-business owners insight from successful entrepreneurs in niche-specific industries. The latest forum focuses on "The Business of Technology," and is available to view starting today at openforum.com/eventcenter. Learn from notable names like Facebook founder Sean Parker and Wikipedia founder Jimmy Wales as they share their business experience to benefit your business. Here's a sneak peek at some of the topics:
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Viral marketing--How is viral marketing different than word-of-mouth marketing? Wales believes the best of "old world" business principles still applies in the world of new media.
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Transparency--Wales explains how radical transparency works and why your customers will respect you for it.
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Branding and marketing--Parker talks about the importance of creating an experience in order to engage your customers online.