Last October, we told you about the microlending site, Kiva.org. Now, the site--which helps developing-world entrepreneurs achieve their business dreams--has partnered up with Advanta to up the ante. It's called KivaB4B, and through it, customers can make small loans to Kiva entrepreneurs using Advanta business credit cards. Once a grant has been issued by an Advanta small-business customer, Advanta will match each grant dollar for dollar, capping at $200 per month, per account.

Advanta currently has 1.3 million billion small-business customers. The program estimates that if only 1 percent of those customers made a one-time grant for $50 through Kiva, developing-world entrepreneurs would receive $1.3 million.