Cashing In on Beetle-Mania

Colombian entrepreneur German Viasus has a passion you have to see to believe. Check out this article from the Los Angeles Times. Though most people would cringe at the thought of multiple beetles crawling up their shirt, Viasus relishes the creatures that are helping his business thrive.

"If I produced 1,000 beetles a day, I could sell them all," Viasus said. He ships 300 giant beetles each month, retailing them for as much as $350 each in Tokyo pet stores. According to this article, the Japanese believe big beetles are good-luck charms and symbols of strength and tenacity.

Viasus' beetles also serve another purpose. Viasus uses them in a process he devised to make enriched organic fertilizer. For that purpose, the company was given a loan from Colombia's Environment Ministry for pursuing "green" markets. Colombia is hoping to catch up in its production in the "bio-commerce" realm.