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How to Put a New Spin on an Old Idea

Posted by Carol Tice | January 6, 2012

How to Put a New Spin on an Old IdeaOn my winter break, I drove with my family from the Seattle area to Los Angeles. On the way, we found ourselves looking for dinner in Eugene, Ore., and by great luck discovered DickieJo's Burgers. Though it opened in 2009, DickieJo's has such an authentic 1950s diner feel that I thought I had found a 60-year-old survivor. This regional hit has struck a chord with the locals too: A sign in the entryway begs patrons to be patient if they find a long line. The owners Phil and Jim West plan to open a third store in Portland soon.

The reproduction-retro-1950s-diner restaurant theme has been done to death, and isn't exactly the hottest thing around right now generally. So how has DickieJo's thrived? A few observations about what makes DickieJo's a great brand:

How are you building your business's brand? Leave a comment and let us know.