Whether you’re thinking up your next business idea or developing an ad campaign, you probably have something to say about creativity--and something to learn. At Advertising Age and Creativity magazine’s first Idea Conference, creative professionals got together to discuss the nature of creativity, and they came up with some interesting and insightful tips and concepts on the subject. Here are a few of the ideas thrown out there:

• Limitations and small budgets are inspiring.
• Trust you gut--not research.
• Let consumers inside.
• Nostalgia is death.

For a look at the full list of 18 points plus explanations of each, check out this article and redefine your bounds of creativity.