Bricks and Clicks

Online Reviews

Comments, online rankings and reputation
Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

BY Brian Patrick Eha
The popular review site introduces a new service that enables users to make transactions through ...
Social Media Is Getting Nasty. How Can You Rise Above It?

Social Media Is Getting Nasty. How Can You Rise Above It?

BY Brendan Brandt
With social media widening its reach by the day, etiquette is getting the ax. We provide some tip...
The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)

BY Kathleen Davis
Managing your company's digital brand is an important part of your success. Here is a detailed lo...
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

BY Lambeth Hochwald
How five companies messed up -- and what they should have done.
3 Ethical Ways to Boost Positive Online Reviews

3 Ethical Ways to Boost Positive Online Reviews

BY Alina Dizik
A look at the strategies some entrepreneurs are using when generating and making the most of thei...
When Bad Online Reviews Cost Business

When Bad Online Reviews Cost Business

BY Lindsay LaVine
A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp rev...

Web & Mobile Solutions

Creating an effective online presence regardless of platform
A Fitness Studio Makes Full-Court Social Press

A Fitness Studio Makes Full-Court Social Press

BY Wensdy Von Buskirk
South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
A Salon's Social Media Highlights

A Salon's Social Media Highlights

BY Wensdy Von Buskirk
Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook...
A Restaurant Built (and Rebuilt) With Customer Loyalty

A Restaurant Built (and Rebuilt) With Customer Loyalty

BY Wensdy Von Buskirk
Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
How Your Pinterest Descriptions Can Attract Customers

How Your Pinterest Descriptions Can Attract Customers

BY Karen Leland
If you want to increase traffic to your Pinterest account, follow these tips for writing compelli...
Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

BY Benjamin Kabin
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter t...
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

BY Jane Porter
Make the effort to connect with your blog readers in unique and meaningful ways by sharing storie...
Move Over, Facebook: Why Your Business Needs to Be on Pinterest

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

BY Kathleen Davis
More than other social networks, potential customers use Pinterest to decide what to buy.
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

BY Jason Fell
Thought leader Jonah Berger shares his best strategies for how to create wildly popular online co...
5 Ways to Promote Your YouTube Videos

5 Ways to Promote Your YouTube Videos

BY Michael Miller
Here's how to get your videos noticed and attract more viewers to your brand channel.
From Facebook to Foot Traffic: Building a Bakery's Social Network

From Facebook to Foot Traffic: Building a Bakery's Social Network

BY Linda Lacina
Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engag...
Optimizing Your Business Website for Mobile at No Cost

Optimizing Your Business Website for Mobile at No Cost

BY Catherine Clifford
New York-based bMobilized has an algorithm which will generate a version of your company's websit...
Going Mobile: Does Your Business Need an App?

Going Mobile: Does Your Business Need an App?

BY Adam Toren
Considering launching an app? Consider the negatives, and ask yourself these three key questions ...
What to Consider When Creating Responsive Design-Friendly Content

What to Consider When Creating Responsive Design-Friendly Content

BY Amy Gahran
You might want to present content differently for the different types of devices customers are us...
5 Tips for Hiring a Great Web Developer

5 Tips for Hiring a Great Web Developer

BY Nelly Yusupova
Follow these suggestions to pick the right tech talent the first time out.
5 Steps to a Stress-Free Website Redesign

5 Steps to a Stress-Free Website Redesign

BY Jonathan Blum and Alex Dalenberg
What to consider when giving your old business site a forward-looking facelift.

Defining Your Brand

Positioning, message, design and tone
The Top 25 Brands on Instagram

The Top 25 Brands on Instagram

BY Brian Patrick Eha
See which brands made the list and what makes people engage with them.
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

BY Jim Joseph
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their ...
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

BY Adam Kleinberg
Brand messaging is about capturing just the right language that embodies your brand and makes it ...
3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas

BY Ashley Lee
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app ...
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

BY Jim Joseph
Knowing your target market means more than just choosing a specific demographic focus. It's about...
Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO

BY Jayson DeMers
How your startup can benefit from high-quality website content, and why you might need to hire so...
Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their bes...
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies ju...
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce c...

Digital Marketing

Optimizing reach through search, social media, analytics and more
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

BY Adam Kleinberg
Building a marketing plan on a budget requires a solid understanding of what makes products sell ...
10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant

BY Kim Lachance Shandrow
Here's a quick guide to what you need to know when seeking help with your search engine optimizat...
New Foursquare Feature Could Increase Check-Ins for Businesses

New Foursquare Feature Could Increase Check-Ins for Businesses

BY Jason Fell
Users can now check in their friends when visiting their favorite local businesses.
3 Content Aggregation Tools for Social Media Marketing

3 Content Aggregation Tools for Social Media Marketing

BY Cynthia Boris
With these tools, you can turn customer-generated social content into marketing for your business.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

BY Brent Gleeson
Give users more information in web search results and you'll improve the chances that they click ...
How to Upload and Optimize YouTube Videos for SEO

How to Upload and Optimize YouTube Videos for SEO

BY Michael Miller
Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy

BY Jim Joseph
Despite the hype, social media may not be your best approach when it comes to reaching your custo...
5 Lessons in Local Mobile Advertising from Big Brands

5 Lessons in Local Mobile Advertising from Big Brands

BY Kathleen Davis
Mobile advertising has the potential to spur customers to action in ways tradition advertising do...
How Location-Based Social Networks Are Changing the Game for Businesses

How Location-Based Social Networks Are Changing the Game for Businesses

BY Brian Honigman
New trends that are altering the way brick-and-mortar companies do business.

About Bricks and Clicks

Stronger bonds, stronger businesses
Brick and mortar shops and services are the heart and soul of any community. In a digital age, it's the visionaries among them that find creative ways to strengthen connections with customers and maximize the potential of innovations such as social media, digital marketing and other online tools. It's this out-of-the-box thinking that builds loyalty and long-term success.
On Newsstands: December 2014

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