Business In Transformation

Step Away From the Foosball Table. Financials are Important, Too.
BY Sarah Max
Entrepreneurs Andy Medley and Scott Hill built their Indianapolis marketing and promotions firm PERQ by nurturing office culture, sometimes to a fault. Employees still have fun, but their focus these days is on “winning” at business.
December 17, 2013

Transformation By The Numbers

Ditch Cold Calls. Why Content Is King (Infographic)

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
July 15, 2013
The Secret to Higher Employee Productivity: Social Networking? (Infographic)

The Secret to Higher Employee Productivity: Social Networking? (Infographic)

We take a look at how enterprise social networking can streamline internal communications, file sharing and employee collaboration.
June 28, 2013

More Business In transformation

6 Signs It's Time to Turn Your Startup in a New Direction

6 Signs It's Time to Turn Your Startup in a New Direction

BY Paula Andruss
Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
December 9, 2013
8 Successful Companies Didn't Start That Way (Infographic)

8 Successful Companies Didn't Start That Way (Infographic)

BY Paula Andruss
Early iterations of now famous tech startups are almost unrecognizable.
December 9, 2013
From Profit to Purpose: Making the Shift From Me to We

From Profit to Purpose: Making the Shift From Me to We

BY Raj Lahoti
Raj Lahoti on turning obstacles into opportunities.
November 25, 2013
Groupon Moves Deeper in the Discount Space With 'Freebies'

Groupon Moves Deeper in the Discount Space With 'Freebies'

BY Catherine Clifford
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
November 20, 2013
Mastering Change: What You Can Learn From KFC and Instagram

Mastering Change: What You Can Learn From KFC and Instagram

BY Debra Kaye
The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
November 12, 2013
How to Always Be Ready to Adapt Your Business to Change

How to Always Be Ready to Adapt Your Business to Change

BY Peter S. Cohan
Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.
October 15, 2013
How Online Direct Sales Saved This Luxury Business

How Online Direct Sales Saved This Luxury Business

BY Kelly K. Spors
The financial crisis forced Vero Linens to find a new target market.
October 10, 2013
The Big Company That Got Nimble

The Big Company That Got Nimble

BY Sarah Max
Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.
September 24, 2013
How to Find a Personal Trainer for Your Business

How to Find a Personal Trainer for Your Business

BY AJ Agrawal
College Trep AJ Agrawal dishes about how he and GreekPull co-founder built a stellar team of mentors -- and you can too.
September 18, 2013
Brand Shop 'Taps' Into Its Expertise to Build Brewery

Brand Shop 'Taps' Into Its Expertise to Build Brewery

BY Sarah Max
With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
September 13, 2013
A Foodie Startup Nixes Web for Brick-and-Mortar Shop

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

BY Sarah Max
Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
August 27, 2013
Act Now, Assess Later: One Company's Real-Time Transformation

Act Now, Assess Later: One Company's Real-Time Transformation

BY Sarah Max
Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
August 19, 2013
What Can Your Company Learn From Lego?

What Can Your Company Learn From Lego?

BY Sarah Max
Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
August 13, 2013
This Startup's Biggest Hurdle Became Its Greatest Opportunity

This Startup's Biggest Hurdle Became Its Greatest Opportunity

BY Sarah Max
TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
August 6, 2013
Catering to Boomers, a Cell Phone Company Takes Off

Catering to Boomers, a Cell Phone Company Takes Off

BY Sarah Max
Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
July 30, 2013
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

BY Sarah Max
Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
July 23, 2013
Ditch Cold Calls. Why Content Is King (Infographic)

Ditch Cold Calls. Why Content Is King (Infographic)

BY
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
July 15, 2013
How One Young Entrepreneur Pivoted a Business Failure into Success

How One Young Entrepreneur Pivoted a Business Failure into Success

BY Zach Smith
On the path to startup success, expect to hit multiple roadblocks along the way.
July 11, 2013
Crocs: From Footwear Fad to Billion-Dollar Company

Crocs: From Footwear Fad to Billion-Dollar Company

BY Sarah Max
This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
July 8, 2013
A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

BY Sarah Max
GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
June 28, 2013
The Art of the Pivot

The Art of the Pivot

BY Linda Lacina
Learn how six major companies made the hard changes that renewed their companies and their bottom line.
June 28, 2013
The Disrupters 2013: The Entrepreneurs Who Are Changing Their Industries

The Disrupters 2013: The Entrepreneurs Who Are Changing Their Industries

BY Entrepreneur Staff
Prepare to do things differently. These entrepreneurs are bringing big ideas that are shaking up seven major industries.
June 28, 2013
A New Way to Rent a Car

A New Way to Rent a Car

BY Matt Villano
Two San Francisco-based startups, RelayRides and Getaround, have teamed up to create a new kind of car-rental company -- one that allows car owners to rent out their vehicles.
June 28, 2013
Revolutionizing the Way We Watch TV and Movies

Revolutionizing the Way We Watch TV and Movies

BY Katherine Duncan
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
June 28, 2013
Saving the World With Fertilizer

Saving the World With Fertilizer

BY Jason Daley
BeeSafe Organic Lawn Care is scaling up organic fertilizer for commercial and institutional use.
June 28, 2013
The Entrepreneur Who Will Change Your Mobile Phone Bill

The Entrepreneur Who Will Change Your Mobile Phone Bill

BY David Port
Republic Wireless is a $19-per-month voice, text and data service that relies on Wi-Fi as its primary network.
June 28, 2013
The Revolution Will Be Texted

The Revolution Will Be Texted

BY John Patrick Pullen
Celly builds mobile social networks that can be accessed by any cell phone, unlocking possibilities for group communication during social and political protests.
June 28, 2013
The Stylish Headphone Company That's Turning Heads

The Stylish Headphone Company That's Turning Heads

BY Jennifer Wang
Frends has transformed a way to listen to music into a must-have women's fashion accessory.
June 28, 2013
Transforming the Video Game World

Transforming the Video Game World

BY Daniel Dumas
Julie Uhrman has created Ouya, an affordable, open-source console that can access a robust online gaming library.
June 28, 2013
Disrupt Your Thinking, Transform Your Business

Disrupt Your Thinking, Transform Your Business

BY Kathleen Davis
Truly innovative companies pay attention to the things that most people ignore and ask questions that no one else thinks to ask. Here's how you can challenge the status quo.
June 17, 2013
Decision-Making 101: How to Be Productive About Regret

Decision-Making 101: How to Be Productive About Regret

BY Punit Arora
If only you could go back and do things differently. But you can't. Instead, try to re-frame your thinking to take a more positive approach. Here's how.
June 11, 2013
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

BY Erika Napoletano
Four steps to building your brand into something that's more true to you.
May 15, 2013
How Stagnation -- and Pivoting -- Can Crush a Startup

How Stagnation -- and Pivoting -- Can Crush a Startup

BY Michael Phillips Moskowitz
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
April 30, 2013
3 Marketing Lessons from the Rise and Fall of Ron Johnson

3 Marketing Lessons from the Rise and Fall of Ron Johnson

BY Jim Joseph
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
April 11, 2013
Grow Your Business By Getting Back to Basics

Grow Your Business By Getting Back to Basics

BY Brad Sugars
You don't have to venture far to find the next big idea. Growing your business is all about knowing where to look for opportunities. Here are five places to start.
March 27, 2013
3 Tips for Leading Successful Change

3 Tips for Leading Successful Change

BY Nadia Goodman
Why understanding human behavior is essential for new initiatives to thrive.
March 25, 2013
How to Change the Financial Future of Your Business

How to Change the Financial Future of Your Business

BY Rick Rodgers
Follow these seven tips to get your finances on track in the New Year.
January 7, 2013
A Fix-and-Flip Business-Buying Checklist

A Fix-and-Flip Business-Buying Checklist

BY Brad Sugars
Plenty of business owners are looking to sell their businesses. Consider these seven points before writing your check.
December 6, 2012
Five Steps to a Successful Business Turnaround

Five Steps to a Successful Business Turnaround

BY Donald Todrin
A comeback starts with a vision for reinventing your company for the post-recession era.
July 11, 2012

About Business in Transformation

Today's business leaders know that disruption is now the rule, not the norm. To grow, their businesses must be nimble to evolve with changing technologies and business realities. We celebrate the decision-makers who make their companies stronger, leaner and better, often changing their industries in the process.