Orangetheory Fitness

Orangetheory Fitness is an exciting new fitness concept, with available Area Developer and Franchisee opportunities.

Business Type: Franchise

Startup Costs: $179,075 - $392,475

Can be operated from home: Yes
Can be run part-time: Yes

For more than 20 years the fitness industry has remained economically strong and has experienced tremendous growth as more people embrace the benefits of an active lifestyle. Orangetheory® Fitness (OTF) capitalizes on this by offering a unique and valuable solution for individuals looking to achieve and maintain an active lifestyle and accommodates people of any age or fitness level. The ability to offer a personalized fitness experience provides OTF with a competitive edge to traditional gyms.

OTF is the first of its kind and only heart-rate-monitored, high-intensity interval training based on science. Each hour long session is led by a trainer, who guides members through an effective calorie burning workout that leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn.

Franchise Opportunities
In just three years, OTF has become one of the fastest growing concepts in the fitness industry with over 120 studio locations awarded and with 32 open. Area Developer & Franchise Opportunities are Available in many US states and internationally!

Featured in numerous fitness publications and the New York Times, OTF is a proven and effective system that includes ongoing training and marketing – with Franchisor advice on location, programming, operations, business plan and branding. Our business model offers:

  • Low operating expenses
  • Low fixed expenses
  • Small 2,500 sq. ft. studio size requirements
  • Small staff
  • Comprehensive training & support
  • Highly experienced management team
  • Network of experienced franchisees & area representatives

To ensure franchisees can maximize their potential as OTF owners, the company's comprehensive training and marketing is focused on building and sustaining a profitable business and strong brand identity. Franchisees benefit from a robust support system that includes everything from field training to recruitment support.
Our successful executive team includes fitness industry experts, brand consultants, business plan experts and franchising leaders.

“I looked at many opportunities within fitness as well as other industries before buying my first OTF studio. Orangetheory Fitness was by far the most attractive franchise for a few key reasons – the revenue model, the proven track record of the management team, and most importantly the unique fitness product itself – there’s simply nothing else like it in terms of producing results – it’s fulfilling to see our members get real results and helping to transform lives every day.” Terry Blachek, Area Representative & Franchise Owner – Tampa, FL 

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