Decorating Den Interiors

A beautiful business awaits you with Decorating Den Interiors, the world's largest interior decorating franchiser and a leader in the home furnishing industry.

Business Type: Franchise

Startup Costs: $39,900 - $59,900

Can be operated from home: Yes

Become an Interior Decorator:
Live Your Dreams, While You Take Control of Your Future

Best of the Best by Entrepreneur Magazine 10 years in a row

Talent Required, however, no formal decorating experience required with our extensive training program!

Decorating Den Interiors has been “Making the World More Beautiful One Room at a Time” since 1969.

A beautiful business awaits you with Decorating Den Interiors, the world's largest interior decorating franchiser and a leader in the home furnishing industry. We currently have hundreds of franchisees and decorators throughout the U.S. & Canada.

We go to our clients’ homes or offices by appointment and offer design services with access to thousands of products from top brand names of draperies, blinds, carpeting, wall coverings, fine furniture, accessories, lighting, artwork & more. Decorators work with the clients (in the client's own lighting) to select the products that fit the client's lifestyle. Initial consultations are complimentary and products are high quality ranging in the good/better/best categories to meet most every budget. Our franchisees buy direct from manufacturers at wholesale prices and offer them to their clients at competitive retail.

If you have the passion and desire to build or expand a career in interior decorating, we encourage you to contact us for more information about our exciting business opportunity. The time may be right for you to join us in our mission of making the world more beautiful, one room at a time.

A Thriving Business of Your Own

For a surprisingly low investment, you too can begin building equity and a real future with your own Decorating Den Interiors franchise. Consider these advantages:

  • Being your own boss
  • Home Based Business - Low Overhead
  • Create Your Own Hours - Flexible for family time
  • No prior decorating experience required - our training program is widely recognized
  • Wholesale accounts with over 100 top suppliers & manufacturers
  • You are in business for yourself, but not by yourself with local and national support!
  • Studio locations are allowed

Training

Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. New franchisees then attend Professional Design and Sales School, a comprehensive 2-week classroom training session conducted at Lifestyle University located in our corporate headquarters in Historic Easton, Maryland. Ongoing training is provided through weekly sessions, as well as monthly regional meetings, an annual conference, special national training events, and the Executive Franchise program and special national training events.

Merchandising

We have partnered with more than 100 of the top names in home decorating, including Drexel Heritage, Robert Allen and Hunter-Douglas, and offer clients an exceptional product line. The buying power of the franchise network offers many special benefits not available to an independent decorator.

Marketing

Decorating Den Interiors franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and "turn-key" direct mail programs, which target prime customers in the business owners' area. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners and national advertising in consumer publications, such as:

  • Traditional Home
  • House Beautiful
  • Better Homes & Gardens
  • Canadian House & Home
  • Elle Décor
  • Arabella

Major magazines and HGTV have attracted millions of viewers worldwide. Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Their "Dream Rooms" have graced the pages of major magazines and segments on HGTV have attracted millions of viewers worldwide.

Technology

We have a custom intranet system to streamline business functions and enhance communications within the organization. Our intranet system enables franchise owners to communicate online with other franchise owners as well as with regional directors and managers, and corporate office personnel. The company has a "Design Center Online," a complete supplier's resource connection that enables our decorators and designers to quickly find the right products and styles for their clients.

Note: At this time, Decorating Den is only accepting inquiries from within the USA and Canada.

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