Baskin-Robbins

Baskin-Robbins, the #1 global premium ice cream brand with more than 6,000 stores in 35 countries, is now seeking exceptional franchise candidates for its U.S. expansion plan.  This unprecedented growth campaign is designed to significantly increase our U.S. presence over time and is based on a flexible concept portfolio, expanded and comprehensive menu, and system-wide operational simplicity.  Built over the last 64 years through single stores and small networks, Baskin-Robbins enjoys 98% brand awareness.  This widespread recognition makes now the opportune time to own geographic territories and operate store networks with limited exclusivity.


Reasons to Invest
As one of the country’s most recognizable brands, Baskin-Robbins is proud to be the leader in ice cream and franchising and offers many reasons to invest, including:

 

• Brand Heritage
• Global Presence
• Diversified Portfolio
• Product Innovation
• Large Development Networks
• Industry Recognition
• Operational Simplicity

Brand Heritage
In 1945, two brothers-in-law, Burt Baskin and Irv Robbins, came together to create an American icon and in the process developed America’s favorite neighborhood ice cream shop.  Six decades later, we continue our commitment to selling fun and introducing innovative products and concepts that attract more than 300 million people to Baskin-Robbins every year.



Diversified Portfolio
Baskin-Robbins offers a diversified concept portfolio that enables franchisees to benefit from a variety of distribution points:

• Café 31 –Part ice cream indulgence, dessert-theater and test kitchen rolled into one, Café 31, which is currently under test, is the evolution of the ice cream experience at Baskin-Robbins.  

• Traditional Store – It is an updated, stand-alone concept that typically ranges from 800 to 1,200 square feet and can support a drive-thru depending on the real estate selected.  

• BR Express -- Designed as a simplified, quick and convenient option for specialized, non-traditional locations in colleges, airports, arenas, malls and other co-branding opportunities.  

If you are interested in joining the nation’s #1 ranked ice cream and frozen dessert franchise, please fill out the form above and a representative from Baskin-Robbins will be in contact with you soon.

Related Categories: Food and Restaurant, Retail Business Opportunity