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Once Upon A Child

Become a Once Upon A Child store owner and grow yourself a great family business.


Once Upon A Child stores buy and sell high-quality, new and gently used apparel, toys, furniture and equipment for children at affordable, family-friendly prices. A Once Upon A Child franchise offers you the opportunity to be your own boss, develop and build your own business and invest in your own future!

Visit Once Upon A Child and you'll find a kid-friendly, community-focused store specializing in value, safety, personalized service and a wide variety of brand name products. Parents love our stores – and you will too!

The children's market has experienced explosive growth during the last decade. Children's apparel is now a $20.5 billion industry – and resale continues to gain popularity and has become an important segment of the retail industry. It's clear – parents still shop for value when it comes to their growing children's needs. What does this mean for you? Now's a great time to enter the children's market! Once Upon A Child can take your entrepreneurial spirit and back it with solid retail franchise experience. Parent company Winmark Corporation is a pioneer in "retail recycling" with more than 850 franchise stores within its several concepts. Once Upon A Child is the largest chain of children's resale stores with more than 200 stores throughout North America.

Franchisees enjoy comprehensive training & support including:

  • Business planning
  • Real estate site selection assistance
  • Training and store opening support
  • Ongoing visits from field operations personnel
  • Proprietary Point-of-Sale computer system
  • Merchandising and marketing materials
  • Annual franchise conferences

To find out more about becoming a Once Upon A Child store owner, please contact us today.





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