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Primrose Schools

Primrose Schools is the nation’s leader in providing a premier educational child care experience.

For more than 30 years, Primrose Schools has delivered premier educational child care in a warm, welcoming environment with unique curriculum delivered by caring teachers. Primrose continues to attract an increasing number of parents who demand high-quality educational child care, and also franchise owners who want to make a lasting impact on the lives of children, families, and ultimately, the nation. The ability to help educate and nurture children allows Primrose franchise owners the opportunity to receive returns on their investments in more ways than one.

A Sound Investment
The industry research firm IBISWorld projects that the $46.6 billion childcare industry will continue to grow in 2014. Education-based child care businesses, such as Primrose, are expected to grow even faster than the overall daycare market.

And Primrose is growing. With independently owned and operated schools in 19 states coast to coast, Primrose is on pace to open its 300th school this year and has grown for more than 30 years. According to FranData, between 2010 and 2012, Primrose experienced the highest revenue growth in absolute dollar terms, at a rate of more than double the competition. In 2012, larger-sized schools averaged $1.6 million in annual revenue**, and nearly one in three franchise owners owns multiple schools.

A Compelling Culture
Approximately 73 percent of current franchise owners were parents whose children attended a Primrose school. Another seven percent of franchise owners knew a child who attended or otherwise personally worked in a Primrose school. These statistics demonstrate the transformative way Primrose franchise owners, teachers and staff care for children and help prepare them academically, socially, and emotionally for success. Parents choose Primrose because of its proprietary Balanced Learning® curriculum, which uniquely combines academics, character development, and enrichment programs to promote the development of Active Minds, Healthy Bodies, and Happy Hearts®. Franchise owners choose Primrose because of the strong support, commitment to excellence, and shared values of the corporate team and the existing franchise owners.

A Chance to Make a Real Difference
“There is an incredible story behind each one of our franchise owners. We have smart, talented people from all walks of life – you don’t need to have education experience to own a Primrose school,” said Chris Goethe, Primrose Vice President of Franchising. “But there’s one common theme – they all care about investing in children and families in their local communities, and intentionally are taking ownership of a business opportunity that will help improve the lives of others – and their own.”

Mike Hummer:
“The Primrose franchise model, proven business strategy, and Balanced Learning System provide new franchise owners with a clear path to follow and make them CEOs of their own business. (I think) it’s a good financial investment.”

Elliott Blades:
“I think at the end of the year when I see those children walk across the stage during the graduation ceremony is probably what makes me feel proudest about owning the franchise and being the franchise owner. Because you know at that moment that you really are changing history. You’re unleashing on the world another batch of children that are just a little bit better, a little bit smarter, a little bit more confident than they were when they came to you.”
Jana Radke:
“We had looked at other franchise opportunities and individual opportunities, even starting the business on our own, and just never found any that quite matched what Primrose had to offer because it was the Harvard of preschools and that’s why we wanted it so bad for our children.”

Legal language/disclaimers:
This information is not an offer to sell or the solicitation of an offer to buy a Primrose franchise. It is for information purposes only. We offer franchises by prospectus only and only after we have complied with applicable pre-sale registration and disclosure requirements in your state.

**Figures reflect 2012 averages for 156 Primrose Schools with a capacity of between 145 and 296 children that were in operation continuously during the period from January 1, 2012 through December 31, 2012 and from whom we received complete and timely financial information for 2012. These figures are published in our Franchise Disclosure Document and you should review that document for all the details on these figures. A new franchisee’s results may differ from these figures. There is no assurance that you will do as well.