Business OverviewMore than 700,000 new businesses are started each year in the United States. This fact creates and incredible opportunity for the innovative entrepreneur to capitalize by starting a press release service. A press release is simply a document that includes information about a new business enterprise or newsworthy information about an existing business, including expansion plans, new sales contracts, etc. A press release basically serves two purposes. The first is to inform the general public is new or established. The second purpose of a press key to success in this type of writing service is to establish and maintain an excellent contact base within the media. Beyond your press writing abilities, business owners will pay top dollar to get their business information into the hands of a service that can get a press release printed, seen, talked about, and heard.