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Promote Your Business With Coupons and Contests
Find out why offering customers coupons or giving them free products is beneficial for your business.
Promote Your Business With Coupons and Contests
Find out why offering customers coupons or giving them free products is beneficial for your business.
Implementation: The Key to Effective Marketing
If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Exploring Multiple Marketing Options
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Let Your Imagination Take Off
A successful guerrilla marketing campaign takes effort, not cash.
The Power of Repetitive Marketing
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
The Power of Repetitive Marketing
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Free PR Tactics
How to spread the word about your business without spending any money
Make Marketing a Habit
When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Make Marketing a Habit
When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Choosing Your Marketing Weapons
The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Make Marketing a Priority
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Make Marketing a Priority
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
PR Alone Isn't Enough
To make the most of your marketing strategy, reach out to prospects in more ways than one.
Do You Need Help Promoting Your Business?
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Who Should Receive Your Press Release?
Selecting the right target is the first step toward getting noticed.
Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.
Using Public Speaking as Another Form of PR
By stepping up to the podium, you can increase awareness of your business and yourself.
Creating Timely Press Releases Year-Round
Follow these tips for creating attention-getting releases all the months of the year.
How to Get Editors to Read Your Press Releases
Understanding these considerations, mistakes and myths will increase the probability of publication.
Why You Need PR
Getting the word out about your product or service should always be a priority.
Publicize Your Business With Radio Interviews
Tips for using this medium to your advantage
How to Make the Most of a Business Event
Throw a shindig--and get some great PR at the same time.
PR Is More Than Just Press Releases
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
PR Ideas for the Small Retail Shop
Appeal to consumers--and boost your business--with these simple PR strategies.
Take Advantage of Free PR
Smart, no-cost ways to get your name out and generate attention for your business
A Press Release Primer
Simple how-tos that will help you construct an attention-getting release
When Your Press Release Isn't Working
Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
Preparing for a Trade Show
Here's how to generate much-needed buzz about your business before you even set up your booth.
Is Your PR Program Worth the Cost?
How to set specific goals for your PR campaign and calculate your precise ROI