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Gail Goodman:
E-Mail Marketing

Column Archive
Using E-Mail to Increase Your Sales
Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales--and find new sales opportunities.
10/10/2005

Growing Your Franchise With E-Mail Marketing
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.
09/02/2005

How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
08/01/2005

Creating Newsletter Content
Here's how to craft compelling e-mail newsletter content quickly and effectively.
06/29/2005

Creating Spam-Free E-Mail
Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
06/06/2005

Using E-Mail to Build Your Business Network
An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
05/01/2005

5 Key Ways to Build Customer Relationships
Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
05/01/2005

The Benefits of E-Mail Marketing
How e-mail marketing can help you unlock hidden profits with existing customers
05/01/2005

Customer Relationships Bring Big Profits to Small Retailers
Most retailers have learned that a well-designed Internet presence alone does not ensure success.
05/01/2005

Power Up Sales With Promotional E-Mail
When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
01/02/2005

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