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Get the Most From Your E-Mail Marketing
Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
Ask and You Shall Succeed
Use online surveys to improve your e-mail marketing communications.
Attracting Customers With a Free Consultation
Show prospects what you can do for their business by offering a complimentary assessment.
The 10 Commandments of Great Copywriting
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers’ attention.
The E-Mail Marketing Boost
E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
Convert Your Website Visitors into Customers
Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
Top 5 Traits of Successful E-Mail Marketers
What’s the difference between a good e-mail marketer and a great e-mail marketer? These 5 traits.
5 Common E-Mail Marketing Mistakes
The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
Building Your E-mail List
Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
Divide and Prosper
Drive higher sales by targeting your different types of customers with offers they can't refuse.
Connecting Your Online and Offline Customers
Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.
Using E-Mail to Increase Your Sales
Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales--and find new sales opportunities.
Growing Your Franchise With E-Mail Marketing
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.
How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
Creating Newsletter Content
Here's how to craft compelling e-mail newsletter content quickly and effectively.
Creating Spam-Free E-Mail
Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
Using E-Mail to Build Your Business Network
An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
5 Key Ways to Build Customer Relationships
Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
Customer Relationships Bring Big Profits to Small Retailers
Most retailers have learned that a well-designed Internet presence alone does not ensure success.
Power Up Sales With Promotional E-Mail
When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.