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Gail Goodman:
E-Mail Marketing

Column Archive
Get the Most From Your E-Mail Marketing
Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
10/04/2006

Ask and You Shall Succeed
Use online surveys to improve your e-mail marketing communications.
08/23/2007

Attracting Customers With a Free Consultation
Show prospects what you can do for their business by offering a complimentary assessment.
09/07/2006

The 10 Commandments of Great Copywriting
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers’ attention.
08/28/2006

The E-Mail Marketing Boost
E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
07/17/2006

Convert Your Website Visitors into Customers
Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
06/05/2006

Top 5 Traits of Successful E-Mail Marketers
What’s the difference between a good e-mail marketer and a great e-mail marketer? These 5 traits.
05/01/2006

5 Common E-Mail Marketing Mistakes
The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
04/10/2006

Building Your E-mail List
Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
03/06/2006

Divide and Prosper
Drive higher sales by targeting your different types of customers with offers they can't refuse.
02/13/2006

Connecting Your Online and Offline Customers
Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.
12/05/2005

Using E-Mail to Increase Your Sales
Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales--and find new sales opportunities.
10/10/2005

Growing Your Franchise With E-Mail Marketing
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.
09/02/2005

How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
08/01/2005

Creating Newsletter Content
Here's how to craft compelling e-mail newsletter content quickly and effectively.
06/29/2005

Creating Spam-Free E-Mail
Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
06/06/2005

Using E-Mail to Build Your Business Network
An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
05/01/2005

5 Key Ways to Build Customer Relationships
Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
05/01/2005

Customer Relationships Bring Big Profits to Small Retailers
Most retailers have learned that a well-designed Internet presence alone does not ensure success.
05/01/2005

Power Up Sales With Promotional E-Mail
When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
01/02/2005

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