Bio
Kim T. Gordon is one of the country's foremost experts on entrepreneurial success. Over the past 26 years as an author, marketing expert, media spokesperson and speaker, her work has helped millions of small-business owners increase their success. In 1991, Gordon's firm, National Marketing Federation Inc., was among the first to pioneer coaching by telephone to entrepreneurs nationwide, bringing the same high-level marketing consultation that was once available only to big-business clients to small and medium-size businesses across the United States.
Gordon is a recognized broadcast spokesperson on small-business success and works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market. She's served as a national spokesperson and consultant to such companies as Visa, eBay, Sprint, Nortel Networks, Hewlett-Packard, Canon and Office Depot. Interviews with Gordon have appeared on network TV, including CNN and ABC World News Tonight, and on TV affiliates in every major market; on 21 major radio networks, such as The Wall Street Journal and the Business Radio Networks, in addition to independent stations throughout the country; in newspapers ranging from the Los Angeles Times to The Washington Post; and in numerous major magazines--from Entrepreneur to Newsweek.
Gordon is also the author of two books, Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know (Perigee) and Growing Your Home-Based Business (Prentice Hall/Simon & Schuster), which brought her sales and marketing communications know-how to this expanding market, offering home-based businesses the same proven strategies and tactics used by some of America's largest corporations. She is currently a marketing columnist for Entrepreneur magazine, and her articles and special features have appeared in a variety of national magazines.
Prior to founding National Marketing Federation, Gordon held senior-level corporate positions as vice president of marketing and executive committee member of a $2.5 billion real estate company and as vice president of development for a $300 million marketing communications company. For two years, she was one of just ten experts selected by TIME Inc. to be a member of the board of directors for its interactive online magazine, TIME Vista Boardroom, where she answered questions from small-business owners worldwide. Gordon is a past recipient of Sales and Marketing International's Distinguished Sales Award, presented by the late Dr. Norman Vincent Peale, and served for three years on the board of trustees of a treatment hospital for disabled children and adults.
For information on books, media appearances, free how-to articles and advice, or to contact Gordon, visit www.SmallBusinessNow.com, the largest site on the Web devoted exclusively to marketing a small business.