Column Archive
12 Months of Holiday PromotionsYear-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
02/14/2007
Are You a Smart Marketer?Take this quick quiz to learn important tips for growing your business by marketing the smart way.
01/17/2007
Creating Ads That Ring Up SalesOut with the old and in with ads that produce results. Just follow these four important rules.
12/18/2006
10 Marketing Trends to Watch in 2007An inside look at the latest marketing trends that’ll help you boost your business in the coming year
11/10/2006
Write a Great Sales Letter6 tips for composing a sales letter that’ll hit the right note with your customers
10/30/2006
The Fastest Route to Sales4 quick ways to reach your hottest prospects
09/21/2006
Improve Sales With a Marketing PlanNeed to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
08/31/2006
Fresh Ideas for Innovative MarketingTry these out-of-the-ordinary tactics for extraordinary results.
07/17/2006
Using Experiential MarketingSeeing is believing. Get customers to buy your products by giving them a first-hand experience.
06/19/2006
Turn Your Competitors Into AlliesFive ways to increase sales by forging competitive alliances
05/15/2006
Inventive Ways to Use Place-Based MediaWith place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
04/17/2006
Creating a Content-Rich WebsiteSix tips for creating a compelling site your customers will buy from
03/20/2006
How to Make Friends With the MediaWant to win press coverage? Follow these four steps to building a successful media relations campaign.
02/17/2006
Building Buzz in a New MarketReady to grow your business? Follow this step-by-step approach to winning new customers.
01/16/2006
Get Customers to Open Your E-MailLooking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
12/19/2005
Improve Your Online Holiday SalesSelling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.
10/17/2005
Test Your Marketing I.Q.Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
09/28/2005
Open More Doors with Dimensional MailWant high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
09/12/2005
Smart Ways to Win ReferralsIncrease your sales with this step-by-step advice for creating a steady flow of customer referrals.
08/15/2005
Heat Up Sales With Out-of-Home MarketingLooking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
07/18/2005
Rewarding Loyal CustomersBuild your own customer rewards program by following these five tips from a marketing expert.
06/20/2005
Finding Customers FastUse these four smart ways to increase leads and sales this summer.
05/16/2005
Build Sales with E-Mail MarketingFollow these three steps for an affordable campaign that yields a strong ROI.
04/18/2005
6 Steps to Winning PublicityFollow these essential steps to create your own successful media relations campaign.
03/21/2005
Marketing Tips for Launching a New ProductFollow these seven steps to successfully introduce and market your latest product or service.
02/21/2005
Win Top-Quality Leads4 vital tips for producing great leads
01/17/2005
Increase Your Marketing ResponseWant more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
12/20/2004
Branding Made Simple4 important tips for creating a successful brand image
11/15/2004
8 Image-Building TipsPut a positive spin on sales by creating a professional image.
10/21/2004
Ring up Holiday Sales7 ways to boost online sales during the year's busiest shopping season
10/18/2004
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