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Kim T. Gordon:
Marketing

Column Archive
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
02/14/2007

Are You a Smart Marketer?
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
01/17/2007

Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results. Just follow these four important rules.
12/18/2006

10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that’ll help you boost your business in the coming year
11/10/2006

Write a Great Sales Letter
6 tips for composing a sales letter that’ll hit the right note with your customers
10/30/2006

The Fastest Route to Sales
4 quick ways to reach your hottest prospects
09/21/2006

Improve Sales With a Marketing Plan
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
08/31/2006

Fresh Ideas for Innovative Marketing
Try these out-of-the-ordinary tactics for extraordinary results.
07/17/2006

Using Experiential Marketing
Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
06/19/2006

Turn Your Competitors Into Allies
Five ways to increase sales by forging competitive alliances
05/15/2006

Inventive Ways to Use Place-Based Media
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
04/17/2006

Creating a Content-Rich Website
Six tips for creating a compelling site your customers will buy from
03/20/2006

How to Make Friends With the Media
Want to win press coverage? Follow these four steps to building a successful media relations campaign.
02/17/2006

Building Buzz in a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
01/16/2006

Get Customers to Open Your E-Mail
Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
12/19/2005

Improve Your Online Holiday Sales
Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.
10/17/2005

Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
09/28/2005

Open More Doors with Dimensional Mail
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
09/12/2005

Smart Ways to Win Referrals
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
08/15/2005

Heat Up Sales With Out-of-Home Marketing
Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
07/18/2005

Rewarding Loyal Customers
Build your own customer rewards program by following these five tips from a marketing expert.
06/20/2005

Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.
05/16/2005

Build Sales with E-Mail Marketing
Follow these three steps for an affordable campaign that yields a strong ROI.
04/18/2005

6 Steps to Winning Publicity
Follow these essential steps to create your own successful media relations campaign.
03/21/2005

Marketing Tips for Launching a New Product
Follow these seven steps to successfully introduce and market your latest product or service.
02/21/2005

Win Top-Quality Leads
4 vital tips for producing great leads
01/17/2005

Increase Your Marketing Response
Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
12/20/2004

Branding Made Simple
4 important tips for creating a successful brand image
11/15/2004

8 Image-Building Tips
Put a positive spin on sales by creating a professional image.
10/21/2004

Ring up Holiday Sales
7 ways to boost online sales during the year's busiest shopping season
10/18/2004

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