More Resources
Home > Columnists > Kim T. Gordon

Kim T. Gordon:
Marketing

Column Archive
Building Buzz in a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
01/16/2006

Get Customers to Open Your E-Mail
Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
12/19/2005

Improve Your Online Holiday Sales
Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.
10/17/2005

Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
09/28/2005

Open More Doors with Dimensional Mail
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
09/12/2005

Smart Ways to Win Referrals
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
08/15/2005

Heat Up Sales With Out-of-Home Marketing
Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
07/18/2005

Rewarding Loyal Customers
Build your own customer rewards program by following these five tips from a marketing expert.
06/20/2005

Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.
05/16/2005

Build Sales with E-Mail Marketing
Follow these three steps for an affordable campaign that yields a strong ROI.
04/18/2005

6 Steps to Winning Publicity
Follow these essential steps to create your own successful media relations campaign.
03/21/2005

Marketing Tips for Launching a New Product
Follow these seven steps to successfully introduce and market your latest product or service.
02/21/2005

Win Top-Quality Leads
4 vital tips for producing great leads
01/17/2005

Increase Your Marketing Response
Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
12/20/2004

Branding Made Simple
4 important tips for creating a successful brand image
11/15/2004

8 Image-Building Tips
Put a positive spin on sales by creating a professional image.
10/21/2004

Ring up Holiday Sales
7 ways to boost online sales during the year's busiest shopping season
10/18/2004

Competition Beware
Follow these seven tips to leave your competitors in the dust.
09/20/2004

Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.
09/07/2004

Big-Picture Marketing
Answer three little questions that will have a big impact on your sales.
08/16/2004

Turn Up the Heat
Increase sales this summer with an integrated marketing program.
07/15/2004

Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
06/07/2004

Take Time for Marketing
Manage your marketing year-round with these time-saving tactics.
05/03/2004

8 Deadly Marketing Mistakes
Avoid these mistakes to make your business a success.
04/23/2004

Advertising in the Right Places
Focus your marketing efforts where customers who are ready to buy look first.
04/05/2004

Best Places for Your Marketing Message
When trying to reach your target audience, don't forget to think outside the home.
03/01/2004

Choosing the Best Newspapers for Your Marketing Campaign
Keep these rules in mind when newspapers become part of your marketing efforts.
02/02/2004

7 Relationship-Building Strategies for Your Business
Try these tactics to get customers to think of your company first.
01/05/2004

How to Motivate Cold, Warm and Hot Prospects
Follow these tips to improve your marketing efforts in the new year.
12/01/2003

3 Marketing Mistakes to Avoid
When planning your marketing program, keep these common missteps in mind.
11/03/2003

  Page   1   |   2   |   3   |   4   |   5  
Today on Entrepreneur

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: