Home > Columnists > Kim T. Gordon

Ad Choices Made Simple
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Are You a Smart Marketer?
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results. Just follow these four important rules.
10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that’ll help you boost your business in the coming year
Write a Great Sales Letter
6 tips for composing a sales letter that’ll hit the right note with your customers
The Fastest Route to Sales
4 quick ways to reach your hottest prospects
Improve Sales With a Marketing Plan
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Fresh Ideas for Innovative Marketing
Try these out-of-the-ordinary tactics for extraordinary results.
Using Experiential Marketing
Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Turn Your Competitors Into Allies
Five ways to increase sales by forging competitive alliances
Inventive Ways to Use Place-Based Media
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
Creating a Content-Rich Website
Six tips for creating a compelling site your customers will buy from
How to Make Friends With the Media
Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Building Buzz in a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
Get Customers to Open Your E-Mail
Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Improve Your Online Holiday Sales
Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.
Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Open More Doors with Dimensional Mail
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Smart Ways to Win Referrals
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Heat Up Sales With Out-of-Home Marketing
Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Rewarding Loyal Customers
Build your own customer rewards program by following these five tips from a marketing expert.
Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.
Build Sales with E-Mail Marketing
Follow these three steps for an affordable campaign that yields a strong ROI.
6 Steps to Winning Publicity
Follow these essential steps to create your own successful media relations campaign.
Marketing Tips for Launching a New Product
Follow these seven steps to successfully introduce and market your latest product or service.
Win Top-Quality Leads
4 vital tips for producing great leads
Increase Your Marketing Response
Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
Branding Made Simple
4 important tips for creating a successful brand image
8 Image-Building Tips
Put a positive spin on sales by creating a professional image.