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Competition Beware
Follow these seven tips to leave your competitors in the dust.
Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.
Big-Picture Marketing
Answer three little questions that will have a big impact on your sales.
Turn Up the Heat
Increase sales this summer with an integrated marketing program.
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
Take Time for Marketing
Manage your marketing year-round with these time-saving tactics.
Advertising in the Right Places
Focus your marketing efforts where customers who are ready to buy look first.
Best Places for Your Marketing Message
When trying to reach your target audience, don't forget to think outside the home.
Choosing the Best Newspapers for Your Marketing Campaign
Keep these rules in mind when newspapers become part of your marketing efforts.
7 Relationship-Building Strategies for Your Business
Try these tactics to get customers to think of your company first.
How to Motivate Cold, Warm and Hot Prospects
Follow these tips to improve your marketing efforts in the new year.
3 Marketing Mistakes to Avoid
When planning your marketing program, keep these common missteps in mind.
Getting the Right Word Out to Reporters
How to communicate your key messages in press interviews
Motivating Affluent Customers
Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market.
3 Marketing Tactics to Use Right Now
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Test Your Product or Service First
It's not as expensive as you think--and it's crucial to your success.
Perfecting Your Public Speaking Persona
Are you a problem presenter? Learn how to avoid these common mistakes.
8 Secrets for Powerful Press Releases
Follow these rules to get top coverage for your business.
Smart New Marketing Tactics to Boost Sales
Even on a limited budget, you can call attention to your business using these effective marketing strategies.
How to Market in Uncertain Times
What shape should your marketing take in today's post-war economy?
Give Customers an Experience to Remember
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Write a Simple Marketing Plan
5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Is Your Marketing Out of Focus?
You may not be using the wrong marketing methods--just too many of them.
Get Your Direct Mail Noticed
Take your marketing into the next dimension with dimensional mailers.
Creative Brainstorming Techniques
6 ways to come up with million-dollar marketing ideas
'Tis the Season for Business Gift-Giving
Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Keep in Touch to Close the Sale
You don't want to nag prospects—but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
Selecting the Best Media for Your Ad
Don't waste time and money. Here's how to choose the best place for your ads the first time.
Partnership & Place-Based Marketing Techniques
This one-two punch is a great combination for a low-cost, high-reach campaign.
10 Steps for Successful Sales Meetings
Use these tips to master this crucial piece of your sales process.