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Kim T. Gordon:
Marketing

Column Archive
3 Marketing Tactics to Use Right Now
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
08/04/2003

Test Your Product or Service First
It's not as expensive as you think--and it's crucial to your success.
07/07/2003

Perfecting Your Public Speaking Persona
Are you a problem presenter? Learn how to avoid these common mistakes.
06/24/2003

8 Secrets for Powerful Press Releases
Follow these rules to get top coverage for your business.
06/24/2003

Smart New Marketing Tactics to Boost Sales
Even on a limited budget, you can call attention to your business using these effective marketing strategies.
06/02/2003

How to Market in Uncertain Times
What shape should your marketing take in today's post-war economy?
05/05/2003

Give Customers an Experience to Remember
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
04/07/2003

Write a Simple Marketing Plan
5 steps to a simple, concise plan that'll get your marketing efforts on the right track
03/03/2003

Is Your Marketing Out of Focus?
You may not be using the wrong marketing methods--just too many of them.
02/03/2003

Get Your Direct Mail Noticed
Take your marketing into the next dimension with dimensional mailers.
01/06/2003

Creative Brainstorming Techniques
6 ways to come up with million-dollar marketing ideas
12/02/2002

'Tis the Season for Business Gift-Giving
Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
11/04/2002

Keep in Touch to Close the Sale
You don't want to nag prospects—but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
10/07/2002

Selecting the Best Media for Your Ad
Don't waste time and money. Here's how to choose the best place for your ads the first time.
09/02/2002

Partnership & Place-Based Marketing Techniques
This one-two punch is a great combination for a low-cost, high-reach campaign.
08/05/2002

10 Steps for Successful Sales Meetings
Use these tips to master this crucial piece of your sales process.
07/26/2002

Get Big Marketing Results With Little Cash
Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
07/01/2002

Reach the Masses With Radio Advertising
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
06/03/2002

How to Create an E-Mail Marketing Campaign
At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
05/06/2002

Attracting Referrals
Encourage your happy customers to spread the word about your business.
04/01/2002

3 Rules for Niche Marketing
Follow these maxims to grow your business's audience.
03/04/2002

Developing Smooth Cold-Calling Moves
Don't live in fear of the phone. Create goals and a plan for every cold call you make.
02/04/2002

Penning the Perfect Sales Letter
Entice your prospects with a well-written sales letter by following these guidelines.
01/07/2002

Revamp Your Brochure
Is your current brochure putting prospects to sleep? Wake them up with these tips.
12/03/2001

Defining Sales and Marketing
Build your business with the right combination of the two.
11/05/2001

Moving on With Your Marketing
With our nation in turmoil, should you continue business as usual?
10/01/2001

How to Remove Sales Barriers
Overcome rejection and transform prospects into customers.
09/03/2001

Selling Wholesale to Superstores
You've got a great product. It's time to convince superstore buyers to buy it.
08/06/2001

When Your Marketing Materials Flop
. . . go back to the drawing board and do some research to find your best prospects.
07/16/2001

Smart Salespeople Keep Their Mouths Shut
You don't close sales by being a blabbermouth. Try letting your prospects talk.
07/02/2001

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