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3 Marketing Tactics to Use Right Now
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Test Your Product or Service First
It's not as expensive as you think--and it's crucial to your success.
Perfecting Your Public Speaking Persona
Are you a problem presenter? Learn how to avoid these common mistakes.
8 Secrets for Powerful Press Releases
Follow these rules to get top coverage for your business.
Smart New Marketing Tactics to Boost Sales
Even on a limited budget, you can call attention to your business using these effective marketing strategies.
How to Market in Uncertain Times
What shape should your marketing take in today's post-war economy?
Give Customers an Experience to Remember
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Write a Simple Marketing Plan
5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Is Your Marketing Out of Focus?
You may not be using the wrong marketing methods--just too many of them.
Get Your Direct Mail Noticed
Take your marketing into the next dimension with dimensional mailers.
Creative Brainstorming Techniques
6 ways to come up with million-dollar marketing ideas
'Tis the Season for Business Gift-Giving
Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Keep in Touch to Close the Sale
You don't want to nag prospects—but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
Selecting the Best Media for Your Ad
Don't waste time and money. Here's how to choose the best place for your ads the first time.
Partnership & Place-Based Marketing Techniques
This one-two punch is a great combination for a low-cost, high-reach campaign.
10 Steps for Successful Sales Meetings
Use these tips to master this crucial piece of your sales process.
Get Big Marketing Results With Little Cash
Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
Reach the Masses With Radio Advertising
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
How to Create an E-Mail Marketing Campaign
At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Attracting Referrals
Encourage your happy customers to spread the word about your business.
3 Rules for Niche Marketing
Follow these maxims to grow your business's audience.
Developing Smooth Cold-Calling Moves
Don't live in fear of the phone. Create goals and a plan for every cold call you make.
Penning the Perfect Sales Letter
Entice your prospects with a well-written sales letter by following these guidelines.
Revamp Your Brochure
Is your current brochure putting prospects to sleep? Wake them up with these tips.
Defining Sales and Marketing
Build your business with the right combination of the two.
Moving on With Your Marketing
With our nation in turmoil, should you continue business as usual?
How to Remove Sales Barriers
Overcome rejection and transform prospects into customers.
Selling Wholesale to Superstores
You've got a great product. It's time to convince superstore buyers to buy it.
When Your Marketing Materials Flop
. . . go back to the drawing board and do some research to find your best prospects.
Smart Salespeople Keep Their Mouths Shut
You don't close sales by being a blabbermouth. Try letting your prospects talk.