Column Archive
Capture the Best ProspectsIf you're trying to sell oranges, don't sell to people who like apples.
06/18/2001
Business Development BasicsHow to set up a new-business program for your company
06/04/2001
Who Are Your Clients?Get to know potential customers with market research.
05/21/2001
Presentation With PizazzHow to overcome your fear of public speaking
05/07/2001
Finding New ProspectsIf you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
04/12/2001
Marketing Plan MakeoverIs it time for an update?
03/30/2001
Reaching Your Target MarketLook for prospects who will be receptive to your message.
03/19/2001
How to Price Your Product or ServiceThis three-step process will help you decide.
03/05/2001
Selling To Qualified ProspectsMove your prospects from cold to hot.
02/19/2001
Finding Appropriate Prospect ListsHow to hit a bull's-eye when defining your marketing demographic
02/02/2001
Marketing to Niche Business ClientsFind out how to target a specific business client.
01/22/2001
Testing International WatersFind out if your business is ready for the global marketplace.
01/15/2001
Building Customer RelationshipsIncrease your sales through better relationships with your existing customers.
01/01/2001
Getting Screen TimeFind out how to market your product on television.
12/18/2000
Fishing for CustomersReel in clients with these helpful marketing tips.
11/20/2000
Beat the CompetitionHigh quality and sound marketing work as well as lowering your prices.
11/06/2000
Market the Right ImageTips for creating a marketing plan that attracts the right attention
10/16/2000
Business In Demand?How to evaluate whether there's a need for your business
10/03/2000
Marketing Your BookHey, authors: Here are the steps for putting together a marketing package for your publication.
09/18/2000
Creating Your Marketing StrategyYou missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
09/04/2000
Focusing on Your Target MarketZero in on your customers with these helpful tips.
08/21/2000
Attracting CustomersUse your business's assets to bring in more clients.
08/07/2000
Creating a Marketing PlanOur Marketing Expert shows you how to make your business grow with solid marketing tactics.
07/17/2000
Researching Potential ClientsNot sure who your target customers are? Scope them out with these helpful hints.
07/03/2000
Improve Your Mail Order ResultsNot sure how many catalogs you should be sending? Try doing a test run first.
06/19/2000
Using Your StrengthsWhat marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
06/05/2000
Direct HitLooking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
05/12/2000
Spreading the WordDon't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
04/28/2000
Identity CrisisOur Marketing Expert reveals why you should think twice before changing your business name.
04/18/2000
One-Man ShowOur Marketing Expert shows you how to set up your own marketing program.
04/14/2000
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