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Kim T. Gordon:
Marketing

Column Archive
Capture the Best Prospects
If you're trying to sell oranges, don't sell to people who like apples.
06/18/2001

Business Development Basics
How to set up a new-business program for your company
06/04/2001

Who Are Your Clients?
Get to know potential customers with market research.
05/21/2001

Presentation With Pizazz
How to overcome your fear of public speaking
05/07/2001

Finding New Prospects
If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
04/12/2001

Marketing Plan Makeover
Is it time for an update?
03/30/2001

Reaching Your Target Market
Look for prospects who will be receptive to your message.
03/19/2001

How to Price Your Product or Service
This three-step process will help you decide.
03/05/2001

Selling To Qualified Prospects
Move your prospects from cold to hot.
02/19/2001

Finding Appropriate Prospect Lists
How to hit a bull's-eye when defining your marketing demographic
02/02/2001

Marketing to Niche Business Clients
Find out how to target a specific business client.
01/22/2001

Testing International Waters
Find out if your business is ready for the global marketplace.
01/15/2001

Building Customer Relationships
Increase your sales through better relationships with your existing customers.
01/01/2001

Getting Screen Time
Find out how to market your product on television.
12/18/2000

Fishing for Customers
Reel in clients with these helpful marketing tips.
11/20/2000

Beat the Competition
High quality and sound marketing work as well as lowering your prices.
11/06/2000

Market the Right Image
Tips for creating a marketing plan that attracts the right attention
10/16/2000

Business In Demand?
How to evaluate whether there's a need for your business
10/03/2000

Marketing Your Book
Hey, authors: Here are the steps for putting together a marketing package for your publication.
09/18/2000

Creating Your Marketing Strategy
You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
09/04/2000

Focusing on Your Target Market
Zero in on your customers with these helpful tips.
08/21/2000

Attracting Customers
Use your business's assets to bring in more clients.
08/07/2000

Creating a Marketing Plan
Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
07/17/2000

Researching Potential Clients
Not sure who your target customers are? Scope them out with these helpful hints.
07/03/2000

Improve Your Mail Order Results
Not sure how many catalogs you should be sending? Try doing a test run first.
06/19/2000

Using Your Strengths
What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
06/05/2000

Direct Hit
Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
05/12/2000

Spreading the Word
Don't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
04/28/2000

Identity Crisis
Our Marketing Expert reveals why you should think twice before changing your business name.
04/18/2000

One-Man Show
Our Marketing Expert shows you how to set up your own marketing program.
04/14/2000

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