Column Archive
Get Big Marketing Results With Little CashDon't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
07/01/2002
Reach the Masses With Radio AdvertisingIn the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
06/03/2002
How to Create an E-Mail Marketing CampaignAt a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
05/06/2002
Attracting ReferralsEncourage your happy customers to spread the word about your business.
04/01/2002
3 Rules for Niche MarketingFollow these maxims to grow your business's audience.
03/04/2002
Developing Smooth Cold-Calling MovesDon't live in fear of the phone. Create goals and a plan for every cold call you make.
02/04/2002
Penning the Perfect Sales LetterEntice your prospects with a well-written sales letter by following these guidelines.
01/07/2002
Revamp Your BrochureIs your current brochure putting prospects to sleep? Wake them up with these tips.
12/03/2001
Defining Sales and MarketingBuild your business with the right combination of the two.
11/05/2001
Moving on With Your MarketingWith our nation in turmoil, should you continue business as usual?
10/01/2001
How to Remove Sales BarriersOvercome rejection and transform prospects into customers.
09/03/2001
Selling Wholesale to SuperstoresYou've got a great product. It's time to convince superstore buyers to buy it.
08/06/2001
When Your Marketing Materials Flop. . . go back to the drawing board and do some research to find your best prospects.
07/16/2001
Smart Salespeople Keep Their Mouths ShutYou don't close sales by being a blabbermouth. Try letting your prospects talk.
07/02/2001
Capture the Best ProspectsIf you're trying to sell oranges, don't sell to people who like apples.
06/18/2001
Business Development BasicsHow to set up a new-business program for your company
06/04/2001
Who Are Your Clients?Get to know potential customers with market research.
05/21/2001
Presentation With PizazzHow to overcome your fear of public speaking
05/07/2001
Finding New ProspectsIf you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
04/12/2001
Marketing Plan MakeoverIs it time for an update?
03/30/2001
Reaching Your Target MarketLook for prospects who will be receptive to your message.
03/19/2001
How to Price Your Product or ServiceThis three-step process will help you decide.
03/05/2001
Selling To Qualified ProspectsMove your prospects from cold to hot.
02/19/2001
Finding Appropriate Prospect ListsHow to hit a bull's-eye when defining your marketing demographic
02/02/2001
Marketing to Niche Business ClientsFind out how to target a specific business client.
01/22/2001
Testing International WatersFind out if your business is ready for the global marketplace.
01/15/2001
Building Customer RelationshipsIncrease your sales through better relationships with your existing customers.
01/01/2001
Getting Screen TimeFind out how to market your product on television.
12/18/2000
Fishing for CustomersReel in clients with these helpful marketing tips.
11/20/2000
Beat the CompetitionHigh quality and sound marketing work as well as lowering your prices.
11/06/2000
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