Bio
Nicknamed the Wizard of Ads by an early client, Roy H. Williamsand his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.
Once a month, Williams teaches creative thinking, strategic planning and human persuasion in a three-day Wizard Academy that is attended by executives from many of the world's largest advertising agencies, professors from leading universities, broadcasters, journalists and small-business CEOs from around the world.
His first book, The Wizard of Ads, was voted Business Book of the Year in 1998 and his second book, Secret Formulas of the Wizard of Ads, became The Wall Street Journal's No. 1 Business Book in America in 1999 as well as a New York Times bestseller. The third and last book in the Wizard trilogy, Magical Worlds of the Wizard of Ads, also received the honor of being a bestseller on The Wall Street Journal list. Each of the books has been translated for international distribution in China, Brazil, Korea and Israel. His other books include Accidental Magicand Free the Beagle.
A lifelong student of the human race, Williams is forever seeking to answer the question, What makes people do the things they do? And the answers that he is discovering along the way provide a wealth of practical knowledge and a constant source of entertainment for his students and friends on five continents.
Williams lives in the Middle of Nowhere, Texas, with his wife, Pennie.