Jonathan Shriftman
University/College: University of Southern California
Located In: Petaluma, CA
Proposed Company Name: Sole Bicycles
Proposed Company's Business Idea
In cosmopolitan cities, a popular trend originated by the "hipster" youth of riding fixed-gear, single speed bikes has emerged. These rare bicycles are usually built piece by piece, with parts traditionally imported. Once a bike is finished, it will total an average amount that most can't afford.
Sole Bicyles will be the first mainstream provider of affordable, fully built, fixed-gear bikes, selling them through e-commerce, then shipping them directly to the consumer's door. We solve the pain for people who want these awesome track bikes, yet simply can not afford to buy one, or don't have the resources to custom-build one.
Sole Bicycles' mission is to be an innovative provider of fixed-gear bicycles, serving as the tipping point to bring a hip, socially responsible trend mainstream by offering the most competitive, fair prices, ease of purchase, all for the utmost in supreme, quality products.