Most of you have likely felt the pinch of the deepening recession: cutting costs, laying off employees, scaling back projections, putting off large purchases. You're wondering what more you can do. To help you reach your entrepreneurial goals, we've created this economic downturn survival guide. We've got all your pain points covered: everything from how to woo recession-minded consumers to 50 ways you can save money in your business to perks that work in lieu of raises. Get advice straight from the experts in your industry on exactly how you must adapt your business plans, practices, marketing strategies and more during a recession.

• Startup
• Money
• Marketing
• Sales & Advertising
• Management & HR
• Online Business
• Franchises
• Controlling Costs
  
  

How You Can Leverage a Layoff Jobless? Take this as an opportunity to start your own business.

5 Bizzes That Are no Longer a Good Idea
These businesses were hot in 2006 and '07. Now? Find out.

When Recession Equals Opportunity A Historical Perspective How to Raise Your First Round of Financing Laid Off in 2008? Start a Business in 2009

Times Are Tough, But So Are You Surviving a Slowing Economy Get Your Money's Worth Get Back to Business Planning Fundamentals

Recession Cost-Cutting No-Nos Resist the temptation to make these bad business decisions during the downturn.

Real-World Cost-Cutting Practices
These 4 companies are saving money in day-to-day operations. And they're doing it without affecting the customer experience.

Secrets of Surviving Bankruptcy Liquid Assets Keep the Credit Flowing Where the Money is Frugal is Back

5 Ways to Raise Money Today Year of the Bootstrapper 10 Critical Cash Flow Rules Take Charge of Your Financial Stability

Best and Worst Marketing Ideas . . . Ever Take a cue from these 13 killer campaigns--and 5 flops.

Economic Crises Call for Better Marketing Plans
Waiting for the next crisis to hit means you will have waited too long to revise your business plan.

Retune Your Marketing Message 7 Ways to Stretch Your Marketing Budget Brand Makeovers: 3 Lessons in Reinvention

Go Big or Go Home Best and Worst Marketing Ideas . . . Ever Stretch Your Dollar With Horizontal Marketing

How to Advertise Now Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.

Stay Strong When Business Gets Rough
Barry Farber lays out ways to deal with sales setbacks and negative situations.

Surviving the Seasonal Slump You Can Weather the Economic Storm Win Sales From Recession-Minded Consumers

Get Free or Low-Cost Publicity Smart Moves in a Bad Economy How to Get Customers to Buy

It's An Employers' Market: Job Losses Grow December job-loss data are the worst since the 1930s. But don't expect this to turn into another Great Depression.

2009: a Call For Vision
Blinders are for horses. Make sure you see potential where others see failure.

Employee Benefits in Today's Economy The New Economic Indicators Can Coaching Help Your Business? The Antidote for Recession Depression

Stay Out Of Trouble Surviving the Crunch Doom or Boom? Bounce Back

12 Free Tools for Online Businesses
If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.

Starting an Online Business in a Down Economy
As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.

Frugal Choices for On-Demand Tech
The software-as-a-service concept is growing, bringing low-cost internet applications to businesses of all sizes and saving entrepreneurs dough with zeros and ones.

Good Time to Get a Deal on a Franchise In an effort to attract and assist franchisees, some systems are cutting franchise fees and other costs--sometimes by as much as two-thirds.

A Bad Economy May Benefit Franchises
Learn what drives franchise sales, even in a slowing economy.

Turn it Up in the Down Turn Ways to Support Franchisees During a Time of Escalating Costs

Innovation Helps Franchises Grow Can You Buy a Big Franchise? 3 Sources of Franchise Financing

50 Ways to Save Money in Your Business Save your company thousands of dollars with these penny-pinching tips.

Keep Comp Costs Down
Take steps to minimize workplace injuries, and your business may come out unscathed.

Simple Startup Stretch Your Travel Dollar

Hire Your Spouse and Save Pedal-Powered Delivery Saves Cash