Small Business Encyclopedia

Terms starting with: m

Magazine Advertising

Definition: Print ads that run in local or national magazines

Mailing List

Definition: A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address.

Manufacturer's Representative

Definition: An independent sales agent who works on commission

Market Research

Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

Market Surveys

Definition: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.

Market Testing

Definition: To test multiple marketing scenarios and select the most promising for expansion.

Marketing Campaign

Definition: A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods

Marketing Materials

Definition: The printed pieces, such as brochures, letterhead and business cards, you'll use to market your business

Marketing Plan

Definition: The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals

Media Planning

Definition: The process of establishing the exact media vehicles to be used for advertising

Mediation

Definition: A form of alternative dispute resolution in which the involved parties bring their dispute to a neutral third party, who helps them agree on a settlement; mediation is generally nonbinding, unless the parties agree to a resulting settlement

Medicare Taxes

Definition: The tax you withhold from your employees' paychecks to cover the cost of Medicare expenses

Mentoring

Definition: Educational and/or professional development support provided by experienced colleagues

Merchant Status

Definition: The relationship between a company and a bank or credit card company that allows the company to accept credit card payments from its customers

Mergers

Definition: The combination of one or more corporations, LLCs, or other business entities into a single business entity; the joining of two or more companies to achieve greater efficiencies of scale and productivity

Microloan

Definition: A SBA loan program that helps entrepreneurs get very small loans, from less than $100 to $25,000

Minimum Wage

Definition: A wage below which employers may not legally pay employees for specific kinds of employment

Mission Statement

Definition: A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies

Motivating Employees

Definition: Using both tangible and nontangible rewards to keep employees enthusiastic, loyal and interested in continual improvement

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

Ads by Google

Latest Articles

Start Before You're Ready: Advice From 4 Established Entrepreneurs
Inspiration

Start Before You're Ready: Advice From 4 Established Entrepreneurs

A post last year resonated with entrepreneurs around the world. Here are some of their comments.
Jaclyn Mullen
Detroit Is Cultivating Local Entrepreneurship to Secure It's Future
Bootstrapping

Detroit Is Cultivating Local Entrepreneurship to Secure It's Future

The Motor City isn't waiting for a savior to move to town. It's banking on the energy of the people who call it home.
Amanda Lewan
7 Lessons Entrepreneurs Can Learn From Tom Hanks
Entrepreneurs

7 Lessons Entrepreneurs Can Learn From Tom Hanks

He's been a castaway, an FBI agent and a cowboy doll that talks, but his best role is perhaps that of a businessman.
Carly Okyle
Why Are Leaders So Afraid of Change?
Managing Employees

Why Are Leaders So Afraid of Change?

To drive and inspire their teams through a transition, leaders must be open to feedback and criticism about themselves, too.
Gershon Mader
11 Pieces of Rebel Advice That Will Catapult Your Startup Success
Grow Your Business

11 Pieces of Rebel Advice That Will Catapult Your Startup Success

I've designed my life going against the norm. Here are some strategies to help with your journey.
Andrew Medal
7 Metaphors to Help Understand Being an Entrepreneur
Wisdom

7 Metaphors to Help Understand Being an Entrepreneur

It's tough explaining why you chose to be an entrepreneur over the many easier ways to make a living. Saying what it is like is often easier than saying what it is.
Steve VanderVeen
Mark Zuckerberg and His Wife Are Expecting a Baby Girl
Mark Zuckerberg

Mark Zuckerberg and His Wife Are Expecting a Baby Girl

Priscilla Chan, Zuckerberg's wife of three years, has suffered three miscarriages over the last few years.
Kate Taylor
Uber Speeds Past Facebook as Quickest to $50 Billion Value Level
Uber

Uber Speeds Past Facebook as Quickest to $50 Billion Value Level

Uber reached an important milestone in valuation three years before Facebook.
Ray Hennessey
What Does It Take to Get Your Product on QVC?
Inventing

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
Stephen Key
How a Detroit Couple Turned Their Low-Cost Investment Into a High-Grossing Business
Franchises

How a Detroit Couple Turned Their Low-Cost Investment Into a High-Grossing Business

Just as children's art doesn't need to all look the same, neither do business approaches. A husband and wife team created a business that works for them.
Tracy Stapp Herold
3 Elements That Will Make or Break an Email Marketing Campaign
Email Marketing

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Cynthia Price
Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation
Content Marketing

Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation

Five tips to getting your message to penetrate the barriers of people's everyday lives.
Cure Writer's Block by Answering These 3 Questions
Content Marketing

Cure Writer's Block by Answering These 3 Questions

Nothing empties the mind faster than the proverbial blank page but by listening carefully you'll find people are constantly suggesting topics.
Dixie Gillaspie
Ebola Vaccine Shown to Be 'Highly Effective'
Medicine

Ebola Vaccine Shown to Be 'Highly Effective'

Interim analysis of a trial to protect against the deadly disease has been shown to, thus far, be successful.
Catherine Clifford
This Daring Distiller Is Rocketing Whiskey Into Space
Space Travel

This Daring Distiller Is Rocketing Whiskey Into Space

Japan's Suntory Holdings is taking one small, historic step for cocktail connoisseurs everywhere.
Kim Lachance Shandrow
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

Ads by Google