Small Business Encyclopedia

Terms starting with: w

Warranty

Definition: A seller's assurance to a purchaser that the goods or services being purchased are or shall be as represented and, if not, will be replaced or repaired

Wellness Programs

Definition: Services focused on the promotion or maintenance of good health rather than the correction of poor health

Word-of-Mouth Advertising

Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Workers' Compensation Insurance

Definition: Insurance that covers medical and rehabilitation costs and lost wages for employees injured at work; required by law in all states

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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

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