Small Business Encyclopedia

Category: Marketing Tactics

Direct Mail

Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience

Trade Shows

Definition: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business opportunity packages for sale.

Networking

Definition: Developing and using contacts made in business for purposes beyond the reason for the initial contact. For example, a sales representative may ask a customer for names of others who may be interested in his product.

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