Small Business Encyclopedia
Category: PrCompany Spokesperson
A person who represents a company, industry or cause in the media
Press Kit
A comprehensive package of information outlining a company's products and services most frequently sent to members of the press
Press Release
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
Public Relations
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives
Media Planning
The process of establishing the exact media vehicles to be used for advertising
Popular Articles
Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur
You need to find the right business opportunity at the right time and take the right steps to beat the odds.
AI vs. Humanity — Why Humans Will Always Win in Content Creation
With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.
Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays
The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.
Who You Hire Matters — Here's How to Form a Team That's Built to Last
Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.
Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.
Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.
7 Ways You Can Use AI to 10x Your Leadership Skills
While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.