Small Business Encyclopedia

Category: Pr

Company Spokesperson

Definition: A person who represents a company, industry or cause in the media

Media Planning

Definition: The process of establishing the exact media vehicles to be used for advertising

Press Kit

Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

Press Release

Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

Public Relations

Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

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