Small Business Encyclopedia
Definition: A person who represents a company, industry or cause in the media
Definition: A comprehensive package of information outlining a company's
products and services most frequently sent to members of the press
Definition: A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
Definition: Using the news or business press to carry positive stories about
your company or your products; cultivating a good relationship with
local press representatives
Definition: The process of establishing the exact media vehicles to be used for
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It's all in the opening line, as this study shows.
Developing a daily routine is a key to athletic success and it can also help your business.
From industry leaders to startups to venture capital, here is where women are making an impact.
Don't let fear of missing out stampede you into an opportunity that isn't the right fit.
First off, be proactive. The best time to think about cash flow is before you have a need.
As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.
With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Control What You Can
The British serial entrepreneur is speaking live in L.A. about how startups can take the global market by storm with revolutionary ideas.
Following a successful tech career, Flint native David Tarver returned home with a zeal for solving social problems.
A startup will not survive without team members who are consistently learning.
Forget trying to pair something with chips and guacamole. Instead, put out a lot of what you like.
Ready To Launch
If you don't know how to make the best hiring decisions, you will not have the best company.
Control What You Can
In sales, every minute saved is another opportunity gained.
LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.
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© 2016 Entrepreneur Media, Inc.