Small Business Encyclopedia
Definition: A person who represents a company, industry or cause in the media
Definition: The process of establishing the exact media vehicles to be used for
Definition: A comprehensive package of information outlining a company's
products and services most frequently sent to members of the press
Definition: A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
Definition: Using the news or business press to carry positive stories about
your company or your products; cultivating a good relationship with
local press representatives
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To excel as a leader you must put the team ahead of yourself and not be puzzled by the paradox.
Take Google's Advice: Focus on the user, and SEO will follow naturally.
Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.
As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Rahul and Rohit Arora worked at Blimpie restaurants as managers for 10 years before making the move to ownership.
Beware of those who will try to sabotage your efforts, including yourself.
Your needs and markets will help determine the best route for outside funding.
It turns out, without a detailed exit strategy, I have been working harder, not smarter, with no real plan for the end.
While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.
The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
As Instagram surpasses Twitter in size and engagement, smart businesses are turning to the social network for marketing.
If you want your business to take off, don't get caught up in these things.
Apple is testing a new service that would allow Siri to transcribe your voicemails into text messages.
Between what life requires and technology allows, commuting to the office for an eight-hour workday increasingly looks like a pointless ritual.
The drink will soon require no prep time whatsoever.
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.
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© 2015 Entrepreneur Media, Inc.