Company Spokesperson

By Entrepreneur Staff

Pencil

Company Spokesperson Definition:

A person who represents a company, industry or cause in the media

A spokesperson is usually a member of a company's marketing department, another company employee (the CEO or a corporate communications director), or a member of a public relations firm hired by the company. Their task is to present a professional "face" and consistent message for the company in media interviews.

A spokesperson can also be a celebrity hired to increase the visibility or reputation of a company in the media. Additionally, industries often have spokespeople who are experts called upon by press to represent said industry.

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Company Spokesperson

A person who represents a company, industry or cause in the media

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A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

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Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

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