Are We Headed for Another Recession?
Small Companies Bracing Themselves
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As all these signs of economic weakness build, small companies
have the most to lose. Thus far, small firms have largely been shut
out of contracts for
post-war reconstruction in Iraq, though the Bush administration has
promised to share the wealth. And according to Marks, many small
companies do not possess the kind of cash reserves to deal with
another prolonged period of economic downturn, since banks have
become more willing to turn away small clients than they have
larger companies. "Small companies have spent down much of
their cash already, in the previous recession, and they didn't
have time to build it up again," Marks says. "There's
numbness out there in the small-business community, wondering
whether they can hold on to the cash they have and numbed by each
economic shock." Lubrano agrees. "I look at competitors in the field, and I
see many of them are going bankrupt," he says. Meanwhile, small companies rarely have the capital needed to
create the redundant, alternative supply chain networks that can
allow goods to bypass world hotspots and generally avoid logistical
problems. And owners of small companies often are ill-prepared to
deal with the effects of continued anxiety and uncertainty on their
workers, since few have the kind of dedicated in-house counseling
services large companies employ. Content Continues Below
Small companies also usually are more reliant on obtaining
business from other entrepreneurs. "Unlike bigger companies,
small firms usually depend on getting paid by a large number of
small clients, many of whom can't pay now," says Marks.
"Small companies can't extend them the kind of credit they
need to last until an upturn that big corporations could." Always a Silver
Lining
But not all signs of the economic future are negative. In the
immediate aftermath of American troops arriving in Baghdad, stock
markets, which can be leading indicators of economic expansion,
posted stronger gains than they had since September 11. What's
more, since the beginning of the Iraq war, the price of oil has
fallen by more than 25 percent. A decrease in the value of the
dollar actually could help American entrepreneurs, as it would make
them more competitive with companies from the developing world. And despite high levels of debt, American consumers often prove
willing to keep shopping. Corporate credit became slightly easier
to obtain in March. The fact that companies have spent so little
over the past three years ultimately will leave them with no option
other than to increase business spending. Last week, Federal
Reserve Board Chairman Alan Greenspan told Congress the economy is
poised for growth even without further tax cuts--though the Bush
administration continues to push for a $550 billion, 10-year
tax-cut plan that may or may not stimulate the economy. (In
February, a group of 10 Nobel Prize-winning economists concluded
that the tax cuts would not have a significant short-term stimulus
effect--some leading economists worry that further tax cuts could
exacerbate federal and state deficits.) Perhaps most important, small companies have internalized
lessons from the 2000-2001 recession to prepare themselves for more
economic turbulence. "Small companies that are around now are
leaner than they were two years ago, and they've learned how to
cut fat or
adjust in other ways--merging with competitors, going into niche
markets, renegotiating their contracts, conserving cash," says
Marks. "Three years ago, two guys and an idea could raise
capital; today those guys are living in their parents'
basements." "If you haven't already prepared for economic tough
times, either by cutting all extraneous things or moving into niche
markets where you can survive a downturn," says Lubrano,
"after all we've been through the last few years, you have
yourself to blame." | Forging Ahead | | Nothing's certain in
today's economy, but it appears business owners aren't
letting a potential recession stop them from seizing opportunities
for growth, according to an OPEN Small Business Network 2003
Monitor from American Express. While the number of small businesses
reporting that they foresaw growth opportunities for their
companies in the next six months fell to 56 percent, down from 64
percent last fall, growth remains their number-one priority.
These business also plan to add jobs--35 percent of those
surveyed indicated they would hire full- or part-time staff within
the next six months. The reasons for the additional new-hires are
varied, with 48 percent saying it's to help drive business
volume increases; 34 percent, for new business ventures; and 10
percent, to fill a vacancy that's been open for a long
time. And there's more good news: While these companies position
themselves for growth, they're also cutting costs, with 30
percent cutting back on expenses and 24 percent cutting back on
personal spending. Fewer businesses (57 percent) are reporting
cash-flow woes than they were in the fall (63 percent). |
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