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Inside the December 1996 Issue

Features

Start Your Engines

Choose the right business for you, and you'll be on your way to success.

Mapping Your Route

Write a business plan to set you on the right course.

Billboards & Bumper Stickers

Develop dynamic advertising strategies that will increase your sales.

Navigating Roadblocks

Get a firm grasp on your business taxes to avoid complications.

Beat The Clock

Last-minute strategies to trim your tax bill.

Trend Spotting

Futurist reveals 16 forces shaping America.

2001: A Business Odyssey

Is this the dawning of a new age for entrepreneurs?

Trend Watch: Part I

What's New! What's Hot! What Sells A Lot!

Trend Watch: Part II

What's New! What's Hot! What Sells A Lot!

Columns

Business Beat
An ambitious new study aims to uncover what really happens in the start-up stage.
Entrepreneurial Woman
What can you do for your country-and what can your country do for you? Here are some opportunities government agencies offer entrepreneurial women:
Global Vision
The hottest international markets for 1997
Home Inc.
Companies of all sizes are courting the hottest market of the '90s--homebased entrepreneurs.
Travel Smarts
By Heather Page
Bulletin Board
Bulletin Board
Small businesses are finding more than one way to connect to the Internet.
Business Hotline
Mentor programs help entrepreneurs get by with a little help from their friends.
Special Events
Capitol Issues
Medical savings accounts offer tax advantages and more--but you'd better rush to get them.
Capitol Issues
Medical savings accounts offer tax advantages and more-but you'd better rush to get them.
Family Business
Family business forums are a one-stop education resource.
Leading Edge
Work with your competitors--not against them--and soon you'll be succeeding with the enemy.
Legal
You can be held liable if your employees drive home drunk after the company party.
Management Smarts
Should you give your employees cash for Christmas?
Staff Smarts
Multiple reviews give you a well-rounded picture of employee performance.
Advertising Workshop
Cast your net over the World Wide Web . . .and scoop up prospects.
Guerrilla Marketing
What guerrillas will take into the new millennium.
Marketing Smarts
Sales Success
Want to double your selling power? Team up with a complementary business.
Money Smarts
How do the pros invest their money? We turned to two of today's hottest investment sources to find out.
Personal Finance
Is your portfolio ready for the millennium? These stocks will take you into the next century.
Raising Money
Marketing your IPO online gives you access to a whole new world of investors.
Tax Talk
Donating to certain causes may allow you to deduct more than you contribute.
Franchise News
A new breed of franchisee--the multiunit operator--is changing the face of franchising.
Opportunity Insider
Business Bytes
Small businesses are finding more than one way to connect to the Internet.
Business Software
Make the holidays brighter: Give the gift of software to yourself and others.
Buyers Guide
Combining several features in one package, desktop multifunction machines do it all.
Tech Smarts
Top technology trends on the horizon
Web Smarts
Internet Web Storage Service.
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Magazine Resources

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