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Inside the February 1997 Issue

Features

Whats In-Store For You?

With an in-store demonstration business, you can sample your way to success.

Hire Power

6 Things you need to do before hiring your first employee.

Mutual Benefits

Giving employees the benefits they want means a healthier bottom line.

Painting The Town

Dineh Mohajer and her partners found unexpected success right at their polished fingertips.

Savings Plan

100 ways to save your business thousands of dollars

Mutual Benefits

Giving employees the benefits they want means a healthier bottom line.

Columns

Books
Books worth a look
Bright Ideas
Fend off copycat competitors with these secret weapons.
Business Beat
Bonding Experience
Business Beat
Keeping up with the competition.
Business Buzz
Be the first to know
Entrepreneurial Woman
Women's access to capital widens with the help of a new SBA program.
Global Vision
Toy Story
Home Inc.
A new Congress prepares to tackle homebased-business issues.
Personal Beat
After-hours tips for busy entrepreneurs
Travel Smarts
News for entrepreneurs on the go
Whats Hot
Aging boomers and growing health awareness power a new breed of health-care stores.
Computer Ease
Technological tools to help you make the most of the business cards you gather
FYI
New products for small and homebased businesses.
Start-Up Mart
Connect your business to the world by adding this peripheral to your computer system.
Bulletin Board
Help for Entrepreneurs
Business Hotline
Stay on the right side of the law by getting permission before you reprint articles.
From The Pages Of...
9 positive principles to help you turn failure into success.
Special Events
Mark Your Calendars
Capitol Issues
The 8(a) program faces an uncertain future.
Family Business
When you have to cut a family member's salary
Leading Edge
Know your place in the value chain--and make your product or service stand out.
Legal
When setting up your Web site, beware the legal pitfalls.
Management Smarts
Tips and trends for your growing business
Staff Smarts
Set higher goals for your employees--and they'll excel.
Advertising Workshop
Every ad tells a story. What's yours?
Guerrilla Marketing
Creating presentations that pay off
Marketing Edge
Are your employees loyal ambassadors of your company?
Marketing Smarts
Savvy ideas to boost sales
Sales Success
Appeal to your customers' primary needs, and you're one step closer to closing the sale.
Fund Smarts
A fund aimed at children may also be a wise buy for adults.
Money Smarts
Money-management strageties
Personal Finance
If you've been riding the bull market, you could be in for a tumble.
Raising Money
Seeking investors? Looking overseas could be your company's best bet.
Stock Smarts
Aggressive acquisition plans make this firm an up-and-comer.
Tax Talk
Give employees a share in your company--and enjoy tax savings for yourself.
Franchise News
How new legislators may determine the fate of franchise regulation
Business Bytes
Tired of getting the brushoff from your vendors' tech support lines?
Business Software
Three programs that help you prepare for the tax man
Buyers Guide
Save time and money with the newest electronic mailing systems.
Tech Smarts
The latest in modern technology
Web Smarts
What's hot on the World Wide Web
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