Inside the April 1997 Issue
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Features

Entrepreneurial Superstars

Entrepreneurs Across America.

Watts Next?

Futurist Watts Wacker on why you need a 500-year business plan.

Know Your Competition

Here's how to get the goods on your competitors and stay one step ahead.

25 Super Sales Secrets

5 Experts Reveal Successful Selling Tips To Help You Close The Deal.

Something Old/Something New

Sell your collectibles on a shoestring by exhibiting them in an antique mall.

Trade Show Opportunities

Searching for a new business can be easy if you follow these tips.

Columns

Books

BrainStyles

Books worth a look.
Bright Ideas

Patent Pointers

A pro answers your most common patent questions.
Business Beat

Color Of Money

Finger painting the town.
Business Beat

Who's The Boss?

Helping family business handle office politics.
Business Beat

Chief Concerns

The SBA's new administrator speaks out about her plans for the agency.
Business Buzz

Junior Chefs

Small enterprise at a glance.
Entrepreneurial Woman

Girl Talk

A former Oscar winner changes her focus to games for girls.
Global Vision

How Swede It Is

Exporting to Sweden and more.
Home Inc.

Charging Ahead

Opening a merchant credit card account is easier than you think--once you understand the process.
Personal Beat

Playing Houseboat

After-hours tips for busy entrepreneurs.
Travel Smarts

Sweet Dreams

News for entrepreneurs on the go
Computer Ease

Tools Of The Trade: Desktop Publishing

Here's The Equipment You Need To Get Your Business Off The Ground.
FYI

Hot To Buy/Hot To Sell

New products for small and homebased businesses.
Home Front

Alone Behind The Desk

8 Tips to overcoming the isolation of working at home.
Start-Up Mart

Tax Software

Use these tools to make filing your business returns less taxing.
Starting Smart

Step 11: Promote Your Business

Highlight your business's unique advantages to attract customers.
Youre The Boss

Finding Your Niche

Discover your strengths to distinguish your business from the rest of the crowd.
Bulletin Board

Seminars Offer Food For Thought

Help for entrepreneurs
Business Hotline

Direct Hit

The pros and cons of using direct mail to build a strong customer base.
From The Pages Of...

Affirmative Reaction

8 steps to getting what you want from any negotiation.
Special Events

Mark Your Calendars

Capitol Issues

Break It Up!

A bill to prevent defense contract & bundling could help small firms get more business.
Family Business

Estate Of Affairs

How to pass down your business--but not to Uncle Sam.
Leading Edge

Stage Right

Make smarter management decisions by knowing what stage your company's in.
Legal

Healthy Concern

Don't let workers' comp fraud cripple your business.
Management Smarts

Voice Lessons

Tips and trends for growing your business.
Staff Smarts

Share The Wealth

Employee compensation plans that pay off.
Advertising Workshop

On Target

When your audience is diverse, a personalized approach to advertising works best.
Guerrilla Marketing

Human Touch

How to get personal in your marketing.
Marketing Edge

Star Makers

Finding public relations and advertising agencies to make your business shine.
Marketing Smarts

A Gift For You

Savvy ideas to boost sales.
Sales Success

Niche Hunt

Investigate these 6 marketing niches, and unlock the door to a prosperous future.
Fund Smarts

Thats Entertainment

From TV and movies to multimedia, this fund profits from fun.
Money Smarts

Saving Grace

Money-management strategies
Personal Finance

Uncommon Valor

For security and income, preferred stock offers a powerful alternative to common stock.
Raising Money

Stocking Up

You get more than financing when you tap your 401(k) to buy stock in your business.
Tax Talk

It's All Relative

The tax benefits of employing family members.

Global Warming

Franchising heats up around the world.
Franchise News

Point Of View

Franchisees see one thing, franchisors another . . . how to reconcile the two?
Business Bytes

If Memory Serves

Is it time to upgrade your computer's memory?
Business Software

Mac Attack

Apple fights back with plans for a new Macintosh operating system.
Buyers Guide

More Power To You

PC connections make today's fax machines multifaceted workhorses.
Tech Smarts

Purchase Plans

The latest in modern technology
Web Smarts

The Search Is Over

What's hot on the World Wide Web.
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Magazine Resources

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