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Inside the April 1997 Issue


Something Old/Something New

Sell your collectibles on a shoestring by exhibiting them in an antique mall.

Trade Show Opportunities

Searching for a new business can be easy if you follow these tips.

Watts Next?

Futurist Watts Wacker on why you need a 500-year business plan.

Entrepreneurial Superstars

Entrepreneurs Across America.

25 Super Sales Secrets

5 Experts Reveal Successful Selling Tips To Help You Close The Deal.

Know Your Competition

Here's how to get the goods on your competitors and stay one step ahead.


Books worth a look.
Bright Ideas
A pro answers your most common patent questions.
Business Beat
The SBA's new administrator speaks out about her plans for the agency.
Business Beat
Helping family business handle office politics.
Business Beat
Finger painting the town.
Business Buzz
Small enterprise at a glance.
Entrepreneurial Woman
A former Oscar winner changes her focus to games for girls.
Global Vision
Exporting to Sweden and more.
Home Inc.
Opening a merchant credit card account is easier than you think--once you understand the process.
Personal Beat
After-hours tips for busy entrepreneurs.
Travel Smarts
News for entrepreneurs on the go
Computer Ease
Here's The Equipment You Need To Get Your Business Off The Ground.
New products for small and homebased businesses.
Home Front
8 Tips to overcoming the isolation of working at home.
Start-Up Mart
Use these tools to make filing your business returns less taxing.
Starting Smart
Highlight your business's unique advantages to attract customers.
Youre The Boss
Discover your strengths to distinguish your business from the rest of the crowd.
Bulletin Board
Help for entrepreneurs
Business Hotline
The pros and cons of using direct mail to build a strong customer base.
From The Pages Of...
8 steps to getting what you want from any negotiation.
Special Events
Capitol Issues
A bill to prevent defense contract & bundling could help small firms get more business.
Family Business
How to pass down your business--but not to Uncle Sam.
Leading Edge
Make smarter management decisions by knowing what stage your company's in.
Don't let workers' comp fraud cripple your business.
Management Smarts
Tips and trends for growing your business.
Staff Smarts
Employee compensation plans that pay off.
Advertising Workshop
When your audience is diverse, a personalized approach to advertising works best.
Guerrilla Marketing
How to get personal in your marketing.
Marketing Edge
Finding public relations and advertising agencies to make your business shine.
Marketing Smarts
Savvy ideas to boost sales.
Sales Success
Investigate these 6 marketing niches, and unlock the door to a prosperous future.
Fund Smarts
From TV and movies to multimedia, this fund profits from fun.
Money Smarts
Money-management strategies
Personal Finance
For security and income, preferred stock offers a powerful alternative to common stock.
Raising Money
You get more than financing when you tap your 401(k) to buy stock in your business.
Tax Talk
The tax benefits of employing family members.
Franchising heats up around the world.
Franchise News
Franchisees see one thing, franchisors another . . . how to reconcile the two?
Business Bytes
Is it time to upgrade your computer's memory?
Business Software
Apple fights back with plans for a new Macintosh operating system.
Buyers Guide
PC connections make today's fax machines multifaceted workhorses.
Tech Smarts
The latest in modern technology
Web Smarts
What's hot on the World Wide Web.
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