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Inside the May 1997 Issue

Features

Healthy, Wealthy And Wise

10 great ideas for starting a health, beauty or fitness business.

The Choice Is Yours

Should you buy a franchise, a business opportunity, or go it alone? Don't leave this important decision to chance.

Wired For Success

Entrepreneurs reap the rewards of the technology revolution.

Golden Rules

Top management strategies of the past 20 years and what still works.

Words From The Wise

Entrepreneurial legends share timeless advice to take you into the next century.

Search For Tommorow

Experts predict the future of small business.

Consumer Report

If you think you know your target market, think again.

Where Are They Now?

An update on entrepreneurs featured in past issues.

Columns

Books
Books worth a look.
Bright Ideas
Strageties for turning your good idea into a hot seller.
Business Beat
The Supreme Court's refusal to hear a set-aside case deals a blow to affirmative action.
Business Beat
Entrepreneurial history repeats itself.
Business Beat
Shedding light on utility deregulation.
Business Buzz
Be the first to know.
Entrepreneurial Woman
Congressional hearings and more.
Global Vision
Trade show tips and more.
Home Inc.
Selecting the right carrier for your business's express mail needs.
Travel Smarts
News for entrepreneurs on the go.
Building Blocks
Make smart business decisions by learning from your hands-on experience.
Computer Ease
Incorporate innovative elements of design to create a dynamic and effective Web site.
FYI
New products for small and homebased businesses.
Home Front
7 Ways to successfully prepare your business for its stages of growth.
Money Matters
How to determine whether to classify workers as employees or independent contractors.
Start-Up Mart
Streamline your business tasks by using these bestselling programs.
Starting Smart
Your Source for Small-Business News, Reviews, Trends and Troubleshooting.
Youre The Boss
Use these 8 tactful strategies to diffuse difficult people or situations.
Bulletin Board
Help for entrepreneurs
Business Hotline
Expert advice for your small-business questions.
From The Pages Of...
Want consumers to open their wallets? Start by getting them to open their hearts.
Special Events
Capitol Issues
Proposed changes to IRA plans offer a better deal for even the smallest businesses.
Family Business
Can a company succeed with two captains? For many family businesses, the answer is yes.
Leading Edge
A new twist on just-in-time management pays off for entrepreneurs and their customers.
Legal
How you count your employees could save you from a lawsuit.
Management Smarts
Tips and trends for growing your business.
Staff Smarts
Secrets to managing Generation X.
Advertising Workshop
Want to make the most of a small-space ad? Use it to lure readers to your Web site.
Guerrilla Marketing
Keep 'em coming back by offering something for nothing.
Marketing Edge
Starring in your own commercials could be the road to fame . . . and fortune.
Marketing Smarts
Savvy ideas to boost sales.
Sales Success
Build strong relationships and long-term sales by winning repeat business.
Fund Smarts
Fund that finances emerging ventures could mean high rewards.
Money Smarts
Money-management strageties.
Personal Finance
If you're looking for gains plus protection, consider the flexibility of convertible bonds.
Raising Money
A new online network could unleash a tidal wave of private capital for entrepreneurs.
Stock Smarts
Consider taking this compact disc company's stock for a spin.
Tax Talk
Turning to family or shareholders for a business loan? Watch out there could be taxes to pay.
Savvier than ever, today's franchisees are blazing new trails.
Franchise News
What to do when franchisees and franchisors don't see eye to eye.
Opportunity Insider
Franchise and business opportunities at a glance.
Business Bytes
Apple targets entrepreneurs with new computers designed especially for small business.
Business Software
New and improved, these sales management programs help you close the deal.
Buyers Guide
Are you boring your customers with black and white? Wake 'em up with a color laser printer.
Tech Smarts
The latest in modern technology.
Web Smarts
What's hot on the World Wide Web.
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