Inside the September 1997 Issue
Create a strong brand identity to make sure everyone knows.
Finding the right business insurance to weather any storm.
Use these resources to gather the capital to get started.
Take a shortcut to start-up by buying a turnkey business.
From wild-haired troll dolls to nostalgic teddy bears, Russ Berrie has the gift market all wrapped up.
Dilbert creator expounds on how not to treat your employees.
This fall, kids could turn the new cartoon series "Mummies Alive" into a licensee's dream.
Six hall-of-fame entrepreneurs tell how they did it--and how you can, too.
Does your business suffer from seasonal slumps? Turn it to your advantage.
Small manufacturers adapt to today's evolving markets.
Minding your manners when using e-mail pays off.
Answers to the most frequently asked patent questions.
One entrepreneur's tale of trying to have it all.
Technology zones are taking the country by storm.
Landing the sole distribution rights for a foreign product.
Catching up on news that affects homebased business owners.
Need a more convenient way to fly? Share the ownership of a jet.
Become an expert before becoming a business owner.
Use this new technology, and leave long bank lines behind.
Why your new business needs a formal budget from day one.
Home Suite Home
Youre The Boss
Getting the biggest bang for your business-travel buck.
Think the world of profit-sharing plans begins and ends with the 401(k)? Think again.
Endless market potential gives ESL entrepreneurs something to talk about.
Two bills offer a solution to businesses that can't afford standard health insurance.
Before focusing on succession, develop a strategic plan for growing the company.
How to reap maximum benefits from a slow-growing product.
Need an attorney? New fee structures offer alternatives to the billable hour.
How to find the best employees in today's dwindling market.
Unmotivated employees could cost you your business.
Want to capture readers' attention? Simple: Host a sales explosion.
Woo new customers with a pilot project.
How can you increase profits? Just ask your customers.
A keen eye for small up-and-comers got this fund top marks from Morningstar.
Get into the college tuition game now--or you could lose later.
Putting together financial projections that attract investors
Anti-virus software is McAfee Associates' stock in trade.
A new IRS proposal could mean more red tape--and higher taxes--for your partnership.
The New Frontier
Franchising makes inroads worldwide.
Network computers offer a low-cost solution to your growing high-tech needs.
Cure your computer's ills with anti-virus software.
A look at digital cordless phones.