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Inside the December 1997 Issue

Features

Here's The Scoop

Ben & Jerry's on powerful promotions.

Heads Up Part II

Sure Bets

11th Hour

Looking For Some Last-minute Tax Savings? We Help You Beat The Clock.

Top Picks

1998's hottest businesses.

Columns

Bright Ideas
Product development companies make getting your invention to market a cinch.
Business Beat
The Legacy Of The 80's Lives On In The World Of Small Business.
Entrepreneurial Woman
Community assistance and more.
Fast Track
He Collects Profits - Not Insects.
Global Smarts
Cuba's Potential Lures Entrepreneurs.
Travel Smarts
Smart Cards Help Speed Up The Travel Process.
Young Entrepreneur
History Has Been Kind To Young Inventors.
Building Blocks
How to attract customers and keep them coming back for more.
Computer Ease
How to make sure you're following the rules in cyberspace.
Money Matters
How to select a small-business accountant who measures up.
Start-Up Mart
From letter folders to postal scales, here are some tools to save you time and money.
Starting Smart
Your source for small-business news, reviews, trends and troubleshooting.
Youre The Boss
Brainstorming and mindmapping techniques can help you tackle your business problems.
Bulletin Board
Grants Offered For Small Business.
Business Hotline
A great idea is only the beginning. Now you have to find ways to protect it.
Special Events
Capitol Issues
Entrepreneurs have yet to feel any small-business regulatory relief.
Family Business
Nonfamily members can help keep your board of directors on the right track.
Leading Edge
An innovative listening technique may be the key to improving communication.
Legal
Employees focus groups may seem like a good idea, but they could land you in court.
Management Smarts
Staff Smarts
Even physical distance can't stop your employees from going above and beyond.
Advertising Workshop
Want readers to notice your ad? Get in their face.
Guerrilla Marketing
Learning to distinguish facts from fables for your marketing campaign.
Marketing Edge
Five simple steps to winning back customers who've strayed.
Marketing Smarts
Savvy ideas to boost sales.
Sales Success
Combining selling and acting techniques will leave your customers cheering for more.
Fund Smarts
With recent returns of 99 percent, this high-yield fund deserves a closer look.
Money Smarts
Money-management strategies.
Personal Finance
How to spot the good, the bad, and the ugly when looking for a financial advisor.
Raising Money
Royalty financing keeps investors happy - and keeps your company in your own hands.
Stock Smarts
If remodeling stays hot, this cabinet company could see solid profits.
Tax Talk
Before you toss those old tax files, make sure you won't need them later.
Opportunity Insider
Franchise and business opportunities at a glance.
Business Bytes
Internet Commerce Has Finally Come Of Age.
Business Software
Stocking Stuffers For Your Favorite Techie.
Buyers Guide
Multifunctional Devices Offer The Latest Technology, Professionalism, and Convenience.
Tech Smarts
How Technology Is Mapping The Direction Of Small Business.
Web Smarts
What's hot on the World Wide Web.
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Magazine Resources

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