Inside the May 1998 Issue
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Features

Shop, Look & Listen

How to size up a franchise before you buy

How To: Insure Your Homebased Business.

Don't take chances -- take steps to protect yourself.

Pet Projects

5 ways to unleash profits in the $10 billion pet industry.

Rags To Riches

For consignment clothing entrepreneurs, everything old is profitable again.

The Secret's Out

The one marketing rule you absolutely must know for the new millenium.

Grounds For Success

Coffee talk with Starbucks CEO Howard Schultz.

Going The Distance

Mapping out plans for international expansion? Let us show you the way.

The New Frontier

Uncle Sam wants you! Care to enlist in the growing ranks of entrepreneurs running government services?

Carbon Copy

Forget about that sheep named Dolly. The real cloning story is the one starring you...and you.

Columns

Columns Article

Sein-ing Off

Say goodbye to yadda, yadda, yadda.
Columns Article

Sound Waves

Do you hear what we hear?
Columns Article

The Bar Exam

Energy bars take a bite out of the snack biz.
Columns Article

Summer Session

S'mores and entrepreneurship -- what more could a teenager want?
Columns Article

A Community Service

When growing your business helps the local economy.
Columns Article

World Wise

The SBA takes its resources international.
Columns Article

In The Zone

It's been three years since Clinton's empowerment zones were first rolled out. Are they doing their job?
Columns Article

For Whom The Bells Toll

Are you getting the short end of the long-distance stick?
Columns Article

Net Gain -- Or Loss?

Congress tackles the issue of Internet taxes.
Columns Article

Name Calling

Playing the trademark game.
Columns Article

Defining Moment

A new franchise definition?
Columns Article

Going Up?

Price hikes accompany hotel mergers.
Columns Article

Spin Doctors

Consider taking this compact disc company's stock for a spin.
Global

Culture Shock?

First impressions count. Here's how to get the most out of that initial business meeting.
Small Talk

Business Class

Learning curve, show your colors, tee time.
Software Solutions

Start It Up

Launching your business is simple with these software suites.
Whats Your Problem

Vendor Bender

Our experts solve your startup problems.
Youre The Boss

Remain Calm

How to defuse difficult situations.
Bright Ideas

Got It Made

Looking for a manufacturer? Here's a blueprint for getting just what you want.
Bulletin Board

In Search Of Manufacturers

Resources for entrepreneurs.
Trade Shows

Mark Your Calendars

Special Events
Cutting Edge

Language Lessons

How to turn your employees from whiners to winners.
Family Business

Branching Out

Ready to expand? Better make sure it's for all the right reasons.
Legal

Divided We Stand

When business owners divorce, what happens to the company?
Management Article

Clean Up Your Act

Does your health insurance fill the bill?
Management Article

Just Say No

Let your customers down easy.
Management Article

Seal Of Approval

Does your business get the thumbs-up from the BBB?
Management Article

Welcome Aboard

A diverse solution to your labor woes.
Management Article

For The Record

File it under "P" -- for protection.
Staff Smarts

Loyal Following

Bringing employee loyalty back from the dead.
Advertising Workshop

Young Blood

Meet a future inductee of the Copywriter's Hall of Fame.
Guerrilla Marketing

Scout's Honor

Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Marketing Smarts

Extra! Extra!

Why alternative weeklies deliver the goods.
Marketing Smarts

Yes, You Can

Good things come in creative packages.
Marketing Smarts

Mark Your Calendar

Happy anniversary to you.
Sales Success

Objection Overruled

Customer objections are an inevitable hurdle between you and the sale. Learn how to overcome them.
Tips and Tactics

Way To Grow

Give interns a role in your business -- and watch your marketing efforts bloom.
Funds

Property Value

Want to be a land baron but don't have the cash? Check out a real estate investment fund.
Money Smarts

More Power To You

Online banking is quick. It's easy. So what are you waiting for?
Personal Finance

The Wrap Sheet

Wrap fee programs bundle your investments into one neat package.
Raising Money

What's It Worth?

Loan guarantees cost a pretty penny, but they let you round up the capital you need -- often without surrendering equity.
Stocks

Toy Story

Grown-ups, take note: The lucrative toy market isn't just child's play.
Tax Talk

Estate Of Affairs

They say only two things are certain: death and taxes. In the event of the first, here's how to keep Uncle Sam from taking more than his fair share.
Opportunity Article

Coupon Clips

Here's an offer franchisees can't refuse.
Opportunity Article

Easy Riders

Head out on the highway...with your franchisor?
Opportunity Article

No Contest

Don't just reduce competition -- eliminate it.
Opportunity Article

High Steaks

Win the lottery...open a steak franchise.
Opportunity Article

Near And Far

Travel agencies are homeward-bound.
Opportunity Article

Net Gain

Keep franchisees in the (Intranet) loop.
Opportunity Article

The Business Of Caring

Franchising meets women's health care.
Opportunity Article

Cup O' Paradise

Coffee goes tropical.
Start-Up Spotlight

Piece of Cake?

The reality of opening a restaurant might not be what you expect.
Whats Hot

Candy Land

A national craving for Gummy Bears and lemon drops bulks up candy store sales.
Business Bytes

To The Rescue

Can't afford an in-house tech expert? A computer reseller may offer all the help you need.
Business Software

Checks And Balances

Worried about your bottom line? Take a look at these money management programs.
Buyers Guide

Walkie Talkies

Today's supersonic phones let you wander far from your desk.
Tech Article

Big-Time Backup

Data storage expands its horizons.
Tech Article

Out Of The Box

Should you store your e-mail on the Web?
Tech Article

Buying Game

Shoppers hit the superhighway.
Tech Article

Net Working

Use the Web to nab top job candidates.
Tools

Security Guard

State-Of-The-Art Tech Tools
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Magazine Resources

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