Inside the May 1998 Issue
Shop, Look & Listen
How to size up a franchise before you buy
Don't take chances -- take steps to protect yourself.
5 ways to unleash profits in the $10 billion pet industry.
For consignment clothing entrepreneurs, everything old is profitable again.
The one marketing rule you absolutely must know for the new millenium.
Coffee talk with Starbucks CEO Howard Schultz.
Mapping out plans for international expansion? Let us show you the way.
Uncle Sam wants you! Care to enlist in the growing ranks of entrepreneurs running government services?
Forget about that sheep named Dolly. The real cloning story is the one starring you...and you.
Say goodbye to yadda, yadda, yadda.
Do you hear what we hear?
Energy bars take a bite out of the snack biz.
S'mores and entrepreneurship -- what more could a teenager want?
When growing your business helps the local economy.
The SBA takes its resources international.
It's been three years since Clinton's empowerment zones were first rolled out. Are they doing their job?
Are you getting the short end of the long-distance stick?
Congress tackles the issue of Internet taxes.
Playing the trademark game.
A new franchise definition?
Price hikes accompany hotel mergers.
Consider taking this compact disc company's stock for a spin.
First impressions count. Here's how to get the most out of that initial business meeting.
Learning curve, show your colors, tee time.
Launching your business is simple with these software suites.
Whats Your Problem
Our experts solve your startup problems.
Youre The Boss
How to defuse difficult situations.
Looking for a manufacturer? Here's a blueprint for getting just what you want.
Resources for entrepreneurs.
How to turn your employees from whiners to winners.
Ready to expand? Better make sure it's for all the right reasons.
When business owners divorce, what happens to the company?
Does your health insurance fill the bill?
Let your customers down easy.
Does your business get the thumbs-up from the BBB?
A diverse solution to your labor woes.
File it under "P" -- for protection.
Bringing employee loyalty back from the dead.
Meet a future inductee of the Copywriter's Hall of Fame.
Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Why alternative weeklies deliver the goods.
Good things come in creative packages.
Happy anniversary to you.
Customer objections are an inevitable hurdle between you and the sale. Learn how to overcome them.
Tips and Tactics
Give interns a role in your business -- and watch your marketing efforts bloom.
Want to be a land baron but don't have the cash? Check out a real estate investment fund.
Online banking is quick. It's easy. So what are you waiting for?
Wrap fee programs bundle your investments into one neat package.
Loan guarantees cost a pretty penny, but they let you round up the capital you need -- often without surrendering equity.
Grown-ups, take note: The lucrative toy market isn't just child's play.
They say only two things are certain: death and taxes. In the event of the first, here's how to keep Uncle Sam from taking more than his fair share.
Here's an offer franchisees can't refuse.
Head out on the highway...with your franchisor?
Don't just reduce competition -- eliminate it.
Win the lottery...open a steak franchise.
Travel agencies are homeward-bound.
Keep franchisees in the (Intranet) loop.
Franchising meets women's health care.
Coffee goes tropical.
The reality of opening a restaurant might not be what you expect.
A national craving for Gummy Bears and lemon drops bulks up candy store sales.
Can't afford an in-house tech expert? A computer reseller may offer all the help you need.
Worried about your bottom line? Take a look at these money management programs.
Today's supersonic phones let you wander far from your desk.
Data storage expands its horizons.
Should you store your e-mail on the Web?
Shoppers hit the superhighway.
Use the Web to nab top job candidates.
State-Of-The-Art Tech Tools