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Inside the May 1998 Issue

Features

Shop, Look & Listen

How to size up a franchise before you buy

How To: Insure Your Homebased Business.

Don't take chances -- take steps to protect yourself.

Pet Projects

5 ways to unleash profits in the $10 billion pet industry.

Rags To Riches

For consignment clothing entrepreneurs, everything old is profitable again.

The Secret's Out

The one marketing rule you absolutely must know for the new millenium.

Grounds For Success

Coffee talk with Starbucks CEO Howard Schultz.

Going The Distance

Mapping out plans for international expansion? Let us show you the way.

The New Frontier

Uncle Sam wants you! Care to enlist in the growing ranks of entrepreneurs running government services?

Carbon Copy

Forget about that sheep named Dolly. The real cloning story is the one starring you...and you.

Columns

Columns Article
Say goodbye to yadda, yadda, yadda.
Columns Article
Do you hear what we hear?
Columns Article
Energy bars take a bite out of the snack biz.
Columns Article
S'mores and entrepreneurship -- what more could a teenager want?
Columns Article
The SBA takes its resources international.
Columns Article
Are you getting the short end of the long-distance stick?
Columns Article
Congress tackles the issue of Internet taxes.
Columns Article
Playing the trademark game.
Columns Article
A new franchise definition?
Columns Article
Consider taking this compact disc company's stock for a spin.
Columns Article
When growing your business helps the local economy.
Columns Article
It's been three years since Clinton's empowerment zones were first rolled out. Are they doing their job?
Columns Article
Price hikes accompany hotel mergers.
Global
First impressions count. Here's how to get the most out of that initial business meeting.
Small Talk
Learning curve, show your colors, tee time.
Software Solutions
Launching your business is simple with these software suites.
Whats Your Problem
Our experts solve your startup problems.
Youre The Boss
How to defuse difficult situations.
Bright Ideas
Looking for a manufacturer? Here's a blueprint for getting just what you want.
Bulletin Board
Resources for entrepreneurs.
Trade Shows
Special Events
Cutting Edge
How to turn your employees from whiners to winners.
Family Business
Ready to expand? Better make sure it's for all the right reasons.
Legal
When business owners divorce, what happens to the company?
Management Article
Does your health insurance fill the bill?
Management Article
Let your customers down easy.
Management Article
Does your business get the thumbs-up from the BBB?
Management Article
A diverse solution to your labor woes.
Management Article
File it under "P" -- for protection.
Staff Smarts
Bringing employee loyalty back from the dead.
Advertising Workshop
Meet a future inductee of the Copywriter's Hall of Fame.
Guerrilla Marketing
Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Marketing Smarts
Why alternative weeklies deliver the goods.
Marketing Smarts
Good things come in creative packages.
Marketing Smarts
Happy anniversary to you.
Sales Success
Customer objections are an inevitable hurdle between you and the sale. Learn how to overcome them.
Tips and Tactics
Give interns a role in your business -- and watch your marketing efforts bloom.
Funds
Want to be a land baron but don't have the cash? Check out a real estate investment fund.
Money Smarts
Online banking is quick. It's easy. So what are you waiting for?
Personal Finance
Wrap fee programs bundle your investments into one neat package.
Raising Money
Loan guarantees cost a pretty penny, but they let you round up the capital you need -- often without surrendering equity.
Stocks
Grown-ups, take note: The lucrative toy market isn't just child's play.
Tax Talk
They say only two things are certain: death and taxes. In the event of the first, here's how to keep Uncle Sam from taking more than his fair share.
Opportunity Article
Here's an offer franchisees can't refuse.
Opportunity Article
Head out on the highway...with your franchisor?
Opportunity Article
Don't just reduce competition -- eliminate it.
Opportunity Article
Win the lottery...open a steak franchise.
Opportunity Article
Travel agencies are homeward-bound.
Opportunity Article
Keep franchisees in the (Intranet) loop.
Opportunity Article
Franchising meets women's health care.
Opportunity Article
Coffee goes tropical.
Start-Up Spotlight
The reality of opening a restaurant might not be what you expect.
Whats Hot
A national craving for Gummy Bears and lemon drops bulks up candy store sales.
Business Bytes
Can't afford an in-house tech expert? A computer reseller may offer all the help you need.
Business Software
Worried about your bottom line? Take a look at these money management programs.
Buyers Guide
Today's supersonic phones let you wander far from your desk.
Tech Article
Data storage expands its horizons.
Tech Article
Should you store your e-mail on the Web?
Tech Article
Shoppers hit the superhighway.
Tech Article
Use the Web to nab top job candidates.
Tools
State-Of-The-Art Tech Tools
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Magazine Resources

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